Episode 40 [General] – Build Assets & Think Long Term to Build Your Law Practice

Episode 40 [General] – Build Assets & Think Long Term to Build Your Law Practice

When we talk about lawyers and how they run their practice, a lot of questions come into our minds that how to make the practice successful and what can be done to contribute towards building trust and reputation of the law firms.

This depends on many factors like building good relationships with the clients, with community lawyers etc. When it comes to retaining clients, if a lawyer treats him just like a regular retail store owner treats his yet another walk-in customer, this is not really gonna help towards building the trust and goodwill of the law firm. Think about firm’s reputation as an asset. If a client walks into your law office, you give him personalized attentions and deal with courtesy, he is gonna be very pleased and satisfied and in turn he would surely recommend you to others in need of help. That’s an asset!

So, explore the perspective of long-term thinking rather than short one and work hard towards building good intangible assets as well. This will surely help your law firm in a very positive way.


Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)