When we talk about lawyers and how they run their practice, a lot of questions come into our minds that how to make the practice successful and what can be done to contribute towards building trust and reputation of the law firms.
This depends on many factors like building good relationships with the clients, with community lawyers etc. When it comes to retaining clients, if a lawyer treats him just like a regular retail store owner treats his yet another walk-in customer, this is not really gonna help towards building the trust and goodwill of the law firm. Think about firm’s reputation as an asset. If a client walks into your law office, you give him personalized attentions and deal with courtesy, he is gonna be very pleased and satisfied and in turn he would surely recommend you to others in need of help. That’s an asset!
So, explore the perspective of long-term thinking rather than short one and work hard towards building good intangible assets as well. This will surely help your law firm in a very positive way.
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