Episode 45 [Attorney SEO] – Content For Attorney Websites Is Like Oxygen For People – Here’s Why

Episode 45 [Attorney SEO] – Content For Attorney Websites Is Like Oxygen For People – Here’s Why

Richard Jacobs talks about ‘why content is important in SEO and how content is the most important driver in succeeding with SEO and Attorney Advertising’.

The importance of generating content in accordance with the Google search algorithm must be understood because Google search algorithm is the primary criteria for your content.

The emphasis must be on regularly updating fresh, unique and relevant content to your website. It could be any blog, article, video or any transcription and it is important to update fresh content to facilitate Google to do specific matching because it increases the chances for the clients to land on your page.

Content is like a tree with a lot of branches, the more branches you have, the more Google would be able to match your website to the searches.


Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)