Episode 46 [Attorney SEO] – STOP Checking Your Google Rankings !

Episode 46 [Attorney SEO] – STOP Checking Your Google Rankings !

Everyone who has even a little knowledge of SEO is running after the Google RANKINGS because they think if they have good rankings, they are going to get good business. When it comes to SEO for law firm websites, even the lawyers do the same. They get their site redone, SEO’d and right after few days, start checking their rankings and get disappointed if their ranking does not improve right away.

Instead of worrying about the rankings and getting dejected over and over, they should look at the traffic coming to their website and how many people got to your website everyday, because that is what really matters when it comes to law firm websites. No matter what your google rank is, if you are getting good number of visitors on your website, you have good chance of retaining clients.

There is a free tool offered by google itself called Google Anaytics which can give you a detailed overview of the traffic on your website regardless of your ranking. So don’t waste your time, don’t get worried because of ranking, look for the parameter that ACTUALLY matters.


Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)