In 2014, the mobile traffic jumped up to more than 50 percent of the overall traffic and it is still growing fast. That’s the reason why mobile friendly websites have become more important in 2015. Mobile friendly website does not only add to the users experience but it also helps your website to rank better on Google. If your website is not set up for mobile, Google is going to penalize you for that and would not rank your website. So, Google is gently encouraging people to make their websites mobile friendly.
There are potentially two ways of building a mobile friendly website. The first one is to build a separate mobile version for your website which is highly not recommended because Google sees it as a new website and you would have to do SEO for the separate mobile website and it becomes very difficult to manage two separate websites so it’s not a smart thing to do. The best way to build a mobile friendly website is through Responsive Design which is also endorsed by Google as well. A responsive design coding changes and adjusts your website according to the size of the screen so it looks good and enhances user’s experience. You don’t need a separate mobile website, you don’t need to optimize your website separately and a responsive website would accommodate almost every screen size.
In 2015, if your website is not responsive, you need to get it done to get more juice out of your website.
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