Today, I will be talking about the “traps and zaps” that majority of the attorney marketing companies are offering to lawyers. These companies make false promises (that they can never ever fulfill) and mislead the lawyers into making a wrong decision. They would blame your marketing company for not handling your online presence effectively and would come up with nonsense reasons and tactics to throw your marketing company under the bus just to get people switch from who they are working with.
So, how can you prevent yourself from making a bad decision? I’ll shed light on some of their under handed tactics that they use to get people to work with them. Typically, they would call you or email you saying that they reviewed your site with the help of their “senior design expert” and found a lot of problems with your site and you’re really missing out on a lot of traffic that you could be getting if you worked with us.
Few of these reports are pretty good and would include only the honest opinion of your online presence but most of the reports that we have seen, have bad English as if the person is from India and a lot of them would just be generic and flat out wrong, literally full of lies. They would tell you that your landing page is not good and your rankings aren’t good or we googled you and couldn’t find you anywhere etc.
As an attorney you shouldn’t panic and make a bad decision because that’s what they want! You should share the report with your current marketing company and have them decide if the report is right and you need to fix something or it is just full of lies and false promises. When we, at SpeakEasyMarketing) receive this kind of report from one of our attorney client we always acknowledge it and give the honest review of the report.
Finally, they would guarantee you the immediate results which is just impossible. If you think practically and logically, how can they magically fool Google’s algorithm and get you on top of the Google searches overnight? So, my advice is to stay positive and do not let these fake marketing companies mislead you into making a bad decision.
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