An attorney’s sales funnel is a series of steps that your cold, totally unknown potential clients go through until they become your clients at the end of the funnel. There are three steps; and it is very important to diagnose where you lose the prospect clients and try to rectify the problem in order to convert the prospects into retainer paying clients. Never let the prospect walk out of your office after the free initial consult empty handed.
Give them something like, your book, your testimonials, and some notes that you made on their case, give something to leave with which will insulate them against changing their mind. You’ll never regret it!
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