The above title does it literally…It uses five words to convey one simple message: you have something to say (or sell) that the audience needs to read (or buy). Fueling the first five words of anything you write or say with something powerful and attention-grabbing is critical to getting your audience to continue consuming what you have to offer (or getting potential clients to commit to hiring you).
Why the first five words?
Because these days, most online activity is done on smartphones, which have small screens. This means there just isn’t much room on one page, and readers are only going to see the first four or five words of any ad, article, blog post, etc.
Richard Jacobs explains the details, as well as why it’s helpful—even necessary—to envision your ad (or article, blog post, video, etc.) as a funnel
Tune in to learn more.
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