Episode 334 – You Need to Read This–Fueling the First Five Words

Episode 334 – You Need to Read This–Fueling the First Five Words

The above title does it literally…It uses five words to convey one simple message: you have something to say (or sell) that the audience needs to read (or buy). Fueling the first five words of anything you write or say with something powerful and attention-grabbing is critical to getting your audience to continue consuming what you have to offer (or getting potential clients to commit to hiring you).

Why the first five words?

Because these days, most online activity is done on smartphones, which have small screens. This means there just isn’t much room on one page, and readers are only going to see the first four or five words of any ad, article, blog post, etc.

Richard Jacobs explains the details, as well as why it’s helpful—even necessary—to envision your ad (or article, blog post, video, etc.) as a funnel

Tune in to learn more.

Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)