Gigi Grandoli is a litigation and paralegal expert who has a deep understanding of what elements are needed to make a law firm successful.

Speakeasy Marketing guides law firms and private attorneys to their greater success, advising them on marketing strategies and putting plans into action, productive targeted marking efforts that yield new, and better, clients.

Grandoli talks about her journey and how she became interested in pursuing her career in the legal space. As she recounts, she fell into the law arena by accident, starting years back as a file clerk, but before long she was moved quickly up the chain and today she does critical litigation paralegal work, often in the personal injury law area.

Grandoli talks about some of the mistakes small and large firms make. One problem is that firms often seek the cheapest, most expendable employees at the entry-level positions, but Grandoli states this creates a situation that could present major problems. Cutting costs on salary at this level, by bringing on just ‘anyone’ can damage your firm because the lower-level employees can make or break your business. It’s important to give your lower-level employees a feeling that they are important to the firm, and empower them.

Grandoli talks about the importance of incoming calls and having employees on staff who can field calls in an informed manner. For example, you never want a client to call in and get a feeling that the admin staff doesn’t know what they’re doing. If a client or a potential client calls in, don’t tell the client you don’t know the answer to their question; tell the client that you will put them on a brief hold and get them the answer!

Grandoli states that it’s critically important to let admin staff know that they can come to you, as the principal of the firm, or associate, or senior paralegal, etc., to let the admin staff know that there are no dumb questions, that every detail is important—so let’s talk about it!

About Richard Jacobs

My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
  • Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)
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