What do fast food restaurants have to do with law firms?

It’s not churning out as much low-quality product as quickly as possible. But it IS about taking customer orders as soon as possible when there’s a long line. Whether it’s multiple ordering stations along the way, or an employee walking out to your car directly, this strategy accomplishes two things:

1)    It makes the customer feel they are being well taken care of.

2)    It “locks” in the customer; once they’re in that line and they’ve given their order, they aren’t going anywhere until they get what they came for.

Nowadays, people want stuff on demand, and your potential new clients (PNCs) are no exception. The biggest mistake you can make, as an attorney, is not giving it to them.

This is especially true now that everyone’s equipped with a smartphone and the ability to call 10 different law firms in the span of 5 minutes.

If you don’t answer the phone the first time a PNC calls, you’ve likely missed a potentially great new client; by the time you see the missed call, that PNC will be well on their way to a different attorney.

And all the ad money you spent on attracting that one PNC? Well that’s gone too.

Here’s the Solution:

It’s not enough to ensure your phones are answered by “someone”: your phones need to be answered by someone who can take PNC “orders” by:

ü  Initiating the intake process

ü  Asking great qualifying questions specific to your practice area

ü  Building rapport

ü  Listening, so the PNC feels understood

ü  Identifying viable vs. “tire kicker” PNCs

ü  Creating confidence in the PNC that YOU are the attorney they need

You don’t need a call answering service: you need a call conversion service. And Speakeasy Marketing can be that for you.

We’ve taken well over 10,000 calls this year for attorneys in various practice areas, and by the end of the year, that number will be 10x greater. We are learning more and more every day about what your ideal clients are looking for, how they are feeling, and how to make sure they go from potential to PAYING clients.

Play the next episode for more details on what sets Speakeasy Marketing’s call conversion service apart from call answering services.

About Richard Jacobs

My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 13 years.

I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
  • Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)
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