What do fast food restaurants have to do with law firms?
It’s not churning out as much low-quality product as quickly as possible. But it IS about taking customer orders as soon as possible when there’s a long line. Whether it’s multiple ordering stations along the way, or an employee walking out to your car directly, this strategy accomplishes two things:
1) It makes the customer feel they are being well taken care of.
2) It “locks” in the customer; once they’re in that line and they’ve given their order, they aren’t going anywhere until they get what they came for.
Nowadays, people want stuff on demand, and your potential new clients (PNCs) are no exception. The biggest mistake you can make, as an attorney, is not giving it to them.
This is especially true now that everyone’s equipped with a smartphone and the ability to call 10 different law firms in the span of 5 minutes.
If you don’t answer the phone the first time a PNC calls, you’ve likely missed a potentially great new client; by the time you see the missed call, that PNC will be well on their way to a different attorney.
And all the ad money you spent on attracting that one PNC? Well that’s gone too.
Here’s the Solution:
It’s not enough to ensure your phones are answered by “someone”: your phones need to be answered by someone who can take PNC “orders” by:
ü Initiating the intake process
ü Asking great qualifying questions specific to your practice area
ü Building rapport
ü Listening, so the PNC feels understood
ü Identifying viable vs. “tire kicker” PNCs
ü Creating confidence in the PNC that YOU are the attorney they need
You don’t need a call answering service: you need a call conversion service. And Speakeasy Marketing can be that for you.
We’ve taken well over 10,000 calls this year for attorneys in various practice areas, and by the end of the year, that number will be 10x greater. We are learning more and more every day about what your ideal clients are looking for, how they are feeling, and how to make sure they go from potential to PAYING clients.
Play the next episode for more details on what sets Speakeasy Marketing’s call conversion service apart from call answering services.
Copyright © 2009-2022 www.SpeakeasyMarketingInc.com. All Rights Reserved.