Episode 320 – Growing Your Practice with the Ghosts of Clients Past, Present, and Future

How can you examine the ghosts of your clients, whether past, present, or future? First, examine the current economic and social climate, and consider how it’s affecting your practice area.

For instance, when it comes to family law, a lot of alimony and child support agreements are being modified as a result of economic uncertainty; people don’t know whether they’re going to lose their jobs, or maybe they already have, and they’re currently or imminently unable to make the same payments.

When it comes to criminal defense, many jurisdictions are easing requirements for diversion programs and alternative sentences.

In the estate planning arena, unfortunately, there are illnesses, deaths, and changing family dynamics due to the stressors of the current situation; all of these events are going to require that people revisit and update their estate planning documents.

Regardless of which type of law you practice, contacting past clients and checking in on them is an opportune way to generate more revenue, and help people in the process. Your past clients already know you, so you don’t have to spend your resources on marketing or on proving that you’ll treat them well. Just reach out to them and see how you can help their situation in light of what’s going on in the world.

In similar ways, clients present and future can be of benefit to your practice, and Richard Jacobs explains exactly how. Tune in for all the details.

For help improving your practice or for further advice, call (888) 225-8594 or visit speakeasymarketinginc.com.

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