Episode 320 – Growing Your Practice with the Ghosts of Clients Past, Present, and Future

Episode 320 – Growing Your Practice with the Ghosts of Clients Past, Present, and Future

How can you examine the ghosts of your clients, whether past, present, or future? First, examine the current economic and social climate, and consider how it’s affecting your practice area.

For instance, when it comes to family law, a lot of alimony and child support agreements are being modified as a result of economic uncertainty; people don’t know whether they’re going to lose their jobs, or maybe they already have, and they’re currently or imminently unable to make the same payments.

When it comes to criminal defense, many jurisdictions are easing requirements for diversion programs and alternative sentences.

In the estate planning arena, unfortunately, there are illnesses, deaths, and changing family dynamics due to the stressors of the current situation; all of these events are going to require that people revisit and update their estate planning documents.

Regardless of which type of law you practice, contacting past clients and checking in on them is an opportune way to generate more revenue, and help people in the process. Your past clients already know you, so you don’t have to spend your resources on marketing or on proving that you’ll treat them well. Just reach out to them and see how you can help their situation in light of what’s going on in the world.

In similar ways, clients present and future can be of benefit to your practice, and Richard Jacobs explains exactly how. Tune in for all the details.

For help improving your practice or for further advice, call (888) 225-8594 or visit speakeasymarketinginc.com.

Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)