Having generated over 100,000 leads in 17 practice areas, we’ve learned a few things about what clients need. And with the recent launch of Speakeasy Marketing’s Attorney Answering Service, we’re learning even more.

Richard Jacobs breaks it down in today’s short episode, using three common practice areas as examples of how to help potential clients before you’ve even been hired:

#1 Bankruptcy—People who call with questions about bankruptcy tend to speak in a low or soft voice. Why? Because they’re ashamed. We’ve written into our scripts an acknowledgment of this, where we thank every caller for their bravery in calling at all, and remind them that the firm they’re contacting doesn’t pass judgment on anyone for anything. The result is audible: they’re relieved, thankful, and suddenly very willing to provide us with all of the information we need. Rather than it feeling like an interrogation, the call becomes like a cathartic release for these potential clients.

#2 Criminal defense—These individuals are among the most anxious callers, and understandably so. What they want is simple: they want to speak to the ATTORNEY as soon as possible. This is why we let them know that they will likely be transferred to the attorney within just a few minutes, once we gather a few pieces of information. And when they do get transferred that quickly, the attorney enjoys a higher conversion rate, more referrals, and overall growth of their firm.

#3 Family law—Some of the saddest stories come from family law callers. But sometimes these callers are more than just sad—they are downright scared for their lives, or not wanting to live at all. This is why we have gathered a number of suicide, crisis, recently homeless, and domestic violence hotlines from various states to provide to these callers when it seems necessary or helpful. We want to make sure they feel that the firm they’re interested in contacting CARES about what they are going through right then and there, in the MOMENT we have them on the line, even if you can’t get back to them until the next day. Callers have shown immense appreciation and relief with this approach.

If you’re interested in learning what the Speakeasy Marketing Attorney Answering Service can do for you, your clients, and your potential clients, reach out to us at (888) 225-8594, visit us at https://www.speakeasymarketinginc.com/, or email us at support@speakeasymarketinginc.com.

About Richard Jacobs

My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
  • Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)
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