Episode 203 – How Google AdWords Can Get You More Clients In Unexpected Way

Episode 203 – How Google AdWords Can Get You More Clients In Unexpected Way

Google AdWords or Pay Per Click is super expensive and the reason behind this is the fierece competition in the legal industry. But there’s a way how you can make pay per click advertising profitable for your firm and get more clients in an unexpected way.

Remember, PPC doesn’t work if you don’t know exactly what you are doing & you don’t have a lot of expertise in running PPC campaigns.

I’ve shared the insights in this podcast, listen to it or download it below and make sure to subscribe, share and review the podcast.


Hello, this is Richard Jacobs with Speakeasy Authority Marketing. Today, I want to talk to you about Google AdWords also called Google Pay Per Click and how it can help you in your practice. Unfortunately Google Pay Per Click is known for being notoriously expensive and difficult to get results but besides the normal things they can do which is to get you to the top of Google for any given keyword because you are paying to be there and you are paying for people to click on your listing. It has a secondary effect and that effect is that you appear for a given search word potentially on 2 places on the page.

If you look at mobile search results, Google Pay Per Click Is pretty much the only thing that shows up on your screen until you scroll down, maybe a match listing. But if you look at your practice and people searching for the kind of law that you do, let’s say family law, Los Angeles Family Attorney, if you appear in Google maps and you appear in organic search and you appear in Google Pay Per Click, now you are there 3 times on the page. So the impression that people will get whether you are on their page or not, they may click on your SEOO listing, they may click on your maps listing but you are there 3 times on that page, so you look like you are everywhere, you look like you are a big firm that spends a lot of money and it gives a better impression to callers.

It gets you more calls, it gets you better customers and it will increase profits in your law firm. So that’s why I recommend even a small budget to do a Pay Per Click will help you because there may be keywords that you can’t get out of the first page of Google or you are struggling, you can’t optimize for everything. One thing that you are missing out on, that you want to get more cases in, it’s to be a great thing to help you. One thing that you are going to be ready on first page for that are very competitive and you want to push out some of the other annoying competitors and appear in 2 or 3 spots that will help you. So it’s a rising tide that lifts all boats. So that’s our recommendation. If you need help in getting Google AdWords or Pay Per Click set up for your firm, we do have quite a bit of experience with that.

It takes work, you can’t just throw an ad up there and that’s it. You can target by keywords, you can target by time of day, by city, by location and then the ads themselves can change. You shouldn’t just throw up one ad, you want to put up multiple ads and test the different language in each ad. You can add a location listing that can shows your address on your listing. You can fatten it up and put a lot of extra things, reviews, other links on your listing so it looks fatter and takes up more real estate on the page. There are a lot of things you can do and a lot of nuances associated with Pay Per Click or Google AdWords, so it does take expertise to do it.

We can do that for you if you are interested. Number is (888) 225-8594 or email Richard.Jacobs@speakeasymarketinginc.com. Thank you.


Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)