Episode 140 – How To Grow Your Law Firm – Super Checklist!

Episode 140 – How To Grow Your Law Firm – Super Checklist!

“Super Checklist” covers almost all the ideas and strategies that we use to grow our client’s law firms at Speakeasy Authority Marketing We have turned it into a PDF and it’s available for your review. Simply email your request to helen@speakeasymarketinginc.com and we’ll send you the PDF.


Hello, this is Richard Jacobs with Speakeasy Authority Marketing. Recently, I sat down and took a few hours and wrote down everything I could think of using all my experience of working with hundreds of law firms and years in the business to think of everything I could think of possibly that a law firm and an attorney can do to grow their business, I covered subjects such as Yelp, Google, SEO, media, publicity, getting reviews, I mean just tons and tons of stuff from the technical to the positioning and the soft type activities you could do, like building up your expertise, your perceived status and that kind of thing. So it’s done. I have a PDF checklist; I think it has about 170 items on it. It’s quite extensive. And again, it covers every area I can think of so far I wanted to be adding to it. But what I wanted to do was make it available to you. And here is how I think you can use it; here is how we are going to use it.

So with our clients, when one of them is doing well but wants to do better, or we need to improve their results, we’re going to refer to this checklist and say, “What are we doing for them, what else could we be doing, and add that in or talk to the client about that and see what else we could offer”. Again, this could be adding live chat to a website, starting a Google Pay Per Click campaign, or a Yahoo or a Bing one. It could be bolstering their Yelp or AVVO profile. It could be using scripts to talk to incoming clients in a better way and to get them to convert better. It could be funny way to offer payment plans to people that don’t have money to pay your fees upfront and relieve the pressure of people with not enough money or competitors that lowball retainer fees, so it covers all these areas. That’s how we’re going to use it internally with our clients. And for you, in your firm, in your business, you may be doing a lot of things right. You may not know where to start, you may just want one more thing that you might not have thought of that’ll give you an edge, and I think this checklist is really going to help you. So go ahead and download it at the end of this podcast and use it, look it over in this next week. It may be overwhelming at first, that’s okay, but print it out and keep it with you. It’s something that you can refer to over and over as things progress and as you’re changing, growing your firm and you’ll get different ideas from it. And I’ll be glad to hear what ideas it brings to your mind and what things you’re doing and how you’ve used it. And you can email me those at Richard.Jacobs@speakeasymarketinginc.com, or call 888-225-8594. And if you need help, implementing some or many of these items in your practice to grow it, call or email me as well and we’ll get it going for you. Thank you.


Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)