You’ve defined your authority, and you’ve asserted it in your first book; now what? Step 3 of 7 in building your authority snowball, which is to do one more 90-minute interview, and get two more books out of it. With a suite of three books, you’ll have an established book “series”—something that will set you apart even from the attorneys who have authored a book.
The two additional books will contain a large percentage of the content in your first book, but we’ll expertly alter and customize it to reach a wider range of potential clients. For example, maybe your first book was on DUI charges involving a breath test refusal. That’s great, but what about potential clients who got a DUI with a high blood alcohol concentration, or one of many other aggravating factors? What about people under 21 who received a DUI? You want to appeal to those clients too, and by customizing each book in your series to speak to different types of clients, those clients will pick up your book and get the feeling that it was written just for them.
A series of books will call more attention to your authority, and each book will promote the others, quite likely leading the reader of one of your books to become a reader of all of them. This is not only possible, but surprisingly simple to do, regardless of whether you practice personal injury, immigration, criminal defense, estate planning, or any other type of law.
For help strategizing the theme and brand for your series, and for guidance tailoring each book to your particular practice, call (888) 225-8594. You can also contact us by visiting https://www.speakeasymarketinginc.com/ and https://www.jacobsandwhitehall.com/.
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