You’ve defined your authority, and you’ve asserted it in your first book; now what? Step 3 of 7 in building your authority snowball, which is to do one more 90-minute interview, and get two more books out of it. With a suite of three books, you’ll have an established book “series”—something that will set you apart even from the attorneys who have authored a book.
The two additional books will contain a large percentage of the content in your first book, but we’ll expertly alter and customize it to reach a wider range of potential clients. For example, maybe your first book was on DUI charges involving a breath test refusal. That’s great, but what about potential clients who got a DUI with a high blood alcohol concentration, or one of many other aggravating factors? What about people under 21 who received a DUI? You want to appeal to those clients too, and by customizing each book in your series to speak to different types of clients, those clients will pick up your book and get the feeling that it was written just for them.
A series of books will call more attention to your authority, and each book will promote the others, quite likely leading the reader of one of your books to become a reader of all of them. This is not only possible, but surprisingly simple to do, regardless of whether you practice personal injury, immigration, criminal defense, estate planning, or any other type of law.
For help strategizing the theme and brand for your series, and for guidance tailoring each book to your particular practice, call (888) 225-8594. You can also contact us by visiting https://www.speakeasymarketinginc.com/ and https://www.jacobsandwhitehall.com/.
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About Richard Jacobs
My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
- Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
- Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
- Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
- DUI / DWI
- Family Law
- Criminal Defense
- Bankruptcy
- Auto Accidents
- Social Security Disability
- Slip & Falls (Premises Liability)
- Real Estate
- Estate Planning / Probate
- Wage and Hour Claims
- Expungements / Post Conviction Relief
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com
- Lawyer's Guide To (Virtual) Initial Consults And E-Signed Retainers
- 12 Powerful Principles of Prosperous Law Firms
- Secrets of Attorney Marketing Law School Dares Not Teach - 1st, 2nd Edition and 3rd Edition
- "But I Only Had 2 Beers!": Truth Talk from over 25 DUI Lawyers
- Ultimate Guide to Local Business Marketing (Ultimate Series) (co-author)
- The Attorney Authority Reboot: (How, in 6 months, Attorney Geller added $74k in new clients, and boosted his AVVO rating to 10.0, using one simple strategy)
Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:
- PILMMA (Personal Injury Lawyers Marketing & Management Association)
- Las Vegas DUI Summit – Private event for DUI attorneys
- New York Boutique Lawyers Association
- Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
- National Association of Criminal Defense Lawyers (NACDL)