Episode 253 – Justin Croxton – Director of Sales – Geofencing is Taking Audience Targeting to the Next Level

Episode 253 – Justin Croxton – Director of Sales – Geofencing is Taking Audience Targeting to the Next Level

Propellant Media, a digital marketing and media solutions provider, is helping clients maximize lead potential with the newest wave of target marketing – geofencing.

Geofencing, or location based advertising, allows users to pinpoint target audiences based on precise locations. Sounds invasive? Think again. Justin Croxton, Director of Sales at Propellant Media, explains why this is an acceptable and widely sought after marketing technique. Croxton shares how personal injury lawyers, for example, can target accident victims who go to hospitals, ER centers, etc.

The way it works: A virtual geofence is drawn around a location where an advertiser wants to build an audience based on their visit to that particular location (think hospital). This can be done down to a set, scheduled timeframe. When people enter that place of business they are then part of an audience that can be targeted. As the “target” visits apps on his or her phone or is on the internet they will begin to see ads related to the advertiser.

Geofencing is the type of innovative tool taking targeted marketing to the next level.

Specializing in new media production, creative direction, and outside-the-box thinking, Propellant is a leader in niche marketing specialist. To get in contact and learn more, visit www.propellant.media.

Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)