Episode 308 – Keeping Your Show on the Road During this Pandemic

Want to know how other law practices are meeting with clients and keeping business going during the COVID shutdowns? Then listen to this interview with Oklahoma’s John Cannon of Cannon & Associates as he talks with Speakeasy’s Tracy Merda about some of his best practice tips. He shares how they’ve adjusted and approached their business model while communicating effectively with their clients and among themselves to keep people safe.

Cannon is a strong believer in establishing trust with clients through physical office buildings and brand continuity. These things, he says, gives people a sense of trust and familiarity. He explains how he’s worked hard to maintain their website presence and brand to keep up that trust after physical spaces started closing. For example, they’ve used video conferencing to give clients effective communication sessions, where they can literally point to laws and references and visually explain the payment process for closings.

In fact, some of the video conferences have been so successful, they plan to keep this tool for some client meetings even after it’s safe to meet in person. He also offers listeners some key tenants he uses to run his business. His advice includes embracing who you are fully, finding people who compliment you and balance out your skills, and always giving potential clients information and content. He’s found helping people can be a great path to success.

So listen in for ways he turns these solid pieces of advice into concrete examples.

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