Episode 308 – Keeping Your Show on the Road During this Pandemic

Episode 308 – Keeping Your Show on the Road During this Pandemic

Want to know how other law practices are meeting with clients and keeping business going during the COVID shutdowns? Then listen to this interview with Oklahoma’s John Cannon of Cannon & Associates as he talks with Speakeasy’s Tracy Merda about some of his best practice tips. He shares how they’ve adjusted and approached their business model while communicating effectively with their clients and among themselves to keep people safe.

Cannon is a strong believer in establishing trust with clients through physical office buildings and brand continuity. These things, he says, gives people a sense of trust and familiarity. He explains how he’s worked hard to maintain their website presence and brand to keep up that trust after physical spaces started closing. For example, they’ve used video conferencing to give clients effective communication sessions, where they can literally point to laws and references and visually explain the payment process for closings.

In fact, some of the video conferences have been so successful, they plan to keep this tool for some client meetings even after it’s safe to meet in person. He also offers listeners some key tenants he uses to run his business. His advice includes embracing who you are fully, finding people who compliment you and balance out your skills, and always giving potential clients information and content. He’s found helping people can be a great path to success.

So listen in for ways he turns these solid pieces of advice into concrete examples.

Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)