No matter your practice area, client base, or location, there are secrets and tips for attorney marketing that can help small and boutique law firms attract and retrain clients. The most important thing that you need to do is de-commoditize yourself. When you’re just one entry in a list of attorneys, and potential clients are having to make a decision based on a picture and a short blurb, your chances of attracting clients is slim. If you can stand out to clients when they’re researching their situation, through the effective use of key words and search terms, and a user-friendly website that actually answers their questions in a way that they can understand, you have a much better chance of getting them to become your client. Other tips include creating a newsletter for past clients, in order to stimulate referrals, creating videos and other content that show them the authentic you, and offering complimentary strategy sessions that tell people what they will get out of it. Overall, you want to increase the number of ways that potential clients can bond with you, in order to attract them as clients.
For more information, or to schedule a strategy session for yourself, visit www.speakeasymarketinginc.com, or purchase the book “Secrets of Attorney Marketing Law Schools Dare Not Teach” for Amazon, Kindle, or Audible.
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