No matter your practice area, client base, or location, there are secrets and tips for attorney marketing that can help small and boutique law firms attract and retrain clients. The most important thing that you need to do is de-commoditize yourself. When you’re just one entry in a list of attorneys, and potential clients are having to make a decision based on a picture and a short blurb, your chances of attracting clients is slim. If you can stand out to clients when they’re researching their situation, through the effective use of key words and search terms, and a user-friendly website that actually answers their questions in a way that they can understand, you have a much better chance of getting them to become your client. Other tips include creating a newsletter for past clients, in order to stimulate referrals, creating videos and other content that show them the authentic you, and offering complimentary strategy sessions that tell people what they will get out of it. Overall, you want to increase the number of ways that potential clients can bond with you, in order to attract them as clients.
For more information, or to schedule a strategy session for yourself, visit stagingspk.wpengine.com, or purchase the book “Secrets of Attorney Marketing Law Schools Dare Not Teach” for Amazon, Kindle, or Audible.
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About Richard Jacobs
My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
- Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
- Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
- Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
- DUI / DWI
- Family Law
- Criminal Defense
- Bankruptcy
- Auto Accidents
- Social Security Disability
- Slip & Falls (Premises Liability)
- Real Estate
- Estate Planning / Probate
- Wage and Hour Claims
- Expungements / Post Conviction Relief
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com
- Lawyer's Guide To (Virtual) Initial Consults And E-Signed Retainers
- 12 Powerful Principles of Prosperous Law Firms
- Secrets of Attorney Marketing Law School Dares Not Teach - 1st, 2nd Edition and 3rd Edition
- "But I Only Had 2 Beers!": Truth Talk from over 25 DUI Lawyers
- Ultimate Guide to Local Business Marketing (Ultimate Series) (co-author)
- The Attorney Authority Reboot: (How, in 6 months, Attorney Geller added $74k in new clients, and boosted his AVVO rating to 10.0, using one simple strategy)
Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:
- PILMMA (Personal Injury Lawyers Marketing & Management Association)
- Las Vegas DUI Summit – Private event for DUI attorneys
- New York Boutique Lawyers Association
- Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
- National Association of Criminal Defense Lawyers (NACDL)