Episode 315 – Cherry Garcia Beats Vanilla…Every Time: Learning to Grow a Law Firm and Stand Out

From 17 to 160 million in settlements and verdicts per year, in a very short period of time. How? All of the secrets are contained in Attorney Mike Morse’s book, Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable. Attorney Morse shares his knowledge and insights. Press play to learn:

• When it comes to advertisements in law, how to go from vanilla to cherry Garcia (i.e. how to stand out among the rest, be recognized for it, and profit from it)
• How Attorney Morse and his team have responded and adapted to the changes brought about by COVID-19
• What’s holding lawyers back from scaling their law practices and becoming wildly more profitable

Morse is the founder of the largest personal injury firm in Michigan, but he hasn’t always been. For the first 12 or 13 years, he ran his law firm by the seat of his pants, with no formal processes, systems, or way to manage the firm like a business. It was small, and relatively profitable, but nowhere near its full potential.

He didn’t know how to scale, run a business, hire, fire, and pay employees, market himself, or make sense of the data and numbers tied to his practice. Morse says that so many other attorneys are held back from real growth because they also don’t know how to do these things—in large part because it’s not taught in law school. It wasn’t until he decided to turn things around and figure out what was necessary for true growth that things really changed. All the information, experiences, advice, and insights he learned along the way are now available to anyone in his new book.

“If I had this book when I was in law school, I would have been a lot happier in my beginning years. I would have understood what I needed to do to really run a law firm as opposed to what every other lawyer does…” says Morse.

Tune in for all the details, visit https://www.855mikewins.com/ to learn more about Mike Morse, and find digital and audio copies of Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable virtually anywhere online, including Amazon and Audible.

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About Richard Jacobs

My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 11 years.

I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

• Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
• Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
• Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:

• DUI / DWI
• Family Law
• Criminal Defense
• Bankruptcy
• Auto Accidents
• Social Security Disability
• Slip & Falls (Premises Liability)
• Real Estate
• Estate Planning / Probate
• Wage and Hour Claims
• Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Email me my video website review

Richard is the author of 5 books published on Amazon, Kindle and Audible.com

• 12 Powerful Principles of Prosperous Law Firms
• Secrets of Attorney Marketing Law School Dares Not Teach - 1st, 2nd Edition and 3rd Edition
• "But I Only Had 2 Beers!": Truth Talk from over 25 DUI Lawyers
• Ultimate Guide to Local Business Marketing (Ultimate Series) (co-author)
• The Attorney Authority Reboot: (How, in 6 months, Attorney Geller added $74k in new clients, and boosted his AVVO rating to 10.0, using one simple strategy)

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

• PILMMA (Personal Injury Lawyers Marketing & Management Association)
• Las Vegas DUI Summit – Private event for DUI attorneys
• New York Boutique Lawyers Association
• Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
• National Association of Criminal Defense Lawyers (NACDL)