Episode 315 – Cherry Garcia Beats Vanilla…Every Time: Learning to Grow a Law Firm and Stand Out
From 17 to 160 million in settlements and verdicts per year, in a very short period of time. How? All of the secrets are contained in Attorney Mike Morse’s book, Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable. Attorney Morse shares his knowledge and insights. Press play to learn:
When it comes to advertisements in law, how to go from vanilla to cherry Garcia (i.e. how to stand out among the rest, be recognized for it, and profit from it)
How Attorney Morse and his team have responded and adapted to the changes brought about by COVID-19
What’s holding lawyers back from scaling their law practices and becoming wildly more profitable
Morse is the founder of the largest personal injury firm in Michigan, but he hasn’t always been. For the first 12 or 13 years, he ran his law firm by the seat of his pants, with no formal processes, systems, or way to manage the firm like a business. It was small, and relatively profitable, but nowhere near its full potential.
He didn’t know how to scale, run a business, hire, fire, and pay employees, market himself, or make sense of the data and numbers tied to his practice. Morse says that so many other attorneys are held back from real growth because they also don’t know how to do these things—in large part because it’s not taught in law school. It wasn’t until he decided to turn things around and figure out what was necessary for true growth that things really changed. All the information, experiences, advice, and insights he learned along the way are now available to anyone in his new book.
“If I had this book when I was in law school, I would have been a lot happier in my beginning years. I would have understood what I needed to do to really run a law firm as opposed to what every other lawyer does…” says Morse.
Tune in for all the details, visit https://www.855mikewins.com/ to learn more about Mike Morse, and find digital and audio copies of Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable virtually anywhere online, including Amazon and Audible.