Mitchell A. Greenberg, the Law Champion, (lawchampion.com), discusses the unique brand of marketing that has helped him succeed in the legal industry.
For nearly 30 years, Greenberg has put his expertise in multiple areas of law to work, championing legal issues for all of his clients, in the areas of criminal defense, workers’ compensation, and personal injury cases in the greater Maryland area and our beautiful nation’s capital, Washington D.C.
Greenberg talks about his background and what motivated him to pursue law. He was particularly drawn to criminal defense and worked as a lawyer with his family for 24 years before going out on his own about 4 years ago. Greenberg discusses his truly unique style of branding, and how he sought to create a brand that was powerful. Thinking back on how he created the brand that works so well for him today, Greenberg relates how he thought about his dress for court as “putting on armor” and preparing for court as “preparing his troops.” As Greenberg has such a tremendous background in multiple areas of self-defense training and martial arts, the analogy for preparing for battle as a “gladiator for justice” seemed perfectly matched.
The legal expert recounts how he met his paralegal and how they almost immediately decided to work together and launch this new and exciting legal business. Greenberg discusses the marketing strategies he has found to be most useful, to get results. He talks about his website and his strong presence on Facebook and some of the other business engagements that help bring people into his network. He talks about his first radio ad that was almost over the top, but he ran with it anyway as he was enthused to see its potential.
Greenberg discusses how it is important to outsource to experts, to make the most of your time. And he explains some of the older methods of marketing that he still likes to utilize. He discusses LinkedIn and Facebook, and the merits of marketing via social media outlets. And he talks about methods to track his marketing efforts.
Greenberg is noted and sought after speaker and presenter on various areas of the legal profession, and his firm has a strong reputation as a top criminal defense, workers’ compensation, and personal injury legal advocate in the Maryland / D.C. area.
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