In 480 BC, a monstrous army of Persians tried to invade Greece, which could defend itself only with a fraction of the Persian army. Despite this, Sparta won. How? And why does it matter?
In this episode, Richard Jacobs explains how the Battle of Thermopylae can be compared to the current state of advertising in law. Countless attorneys wonder how they can possibly compete against the large firms that spend tens of thousands of dollars every month on advertising everywhere you look. That may be true, but what’s their downfall? Jacobs says it’s their reliance on commercial keywords as opposed to advice-seeking keywords.
Incorporating advice-seeking keywords will not only increase your chances of drawing in potential clients but drawing in the right kind of clients—the ones who have shown an effort to research their case and a motivation to win. When these types of potential clients search the web for advice-seeking questions, you need your website to pop up with the answer. This is what will allow you to avoid the battle altogether by outsmarting the opponent and grabbing the good clients before they even enter the arena.
Visit www.speakeasymarketinginc.com or call (888) 225 8594 for help making this happen for your firm
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