Episode 332 – Meet Your Potential Clients Where They Are: Lessons From the Golf Course

Episode 332 – Meet Your Potential Clients Where They Are: Lessons From the Golf Course

The odds of making a hole in one are 12,500 to 1. Would you bet on those odds when it comes to the success of your practice? When marketing for new clients, relying on one marketing source and hoping that’s all you’ll need is like taking these chances…which means you’re not likely to succeed.

In golf, the strategy is to take each shot as it comes, selecting the right putter for the goal you want to achieve (first, make it down the fairway, then to the green, then in the hole). Your marketing strategy needs to be the same: you need to meet clients where they are, taking it one step at a time, and never assuming that one shot will land you a client.

Implementing this strategy means paying attention to where your potential clients are mentally, and considering how many steps they’ll need to take before hiring you. This number might vary based on your practice area, and that’s what you need to figure out.

In most areas of law, clients don’t have to make decisions immediately — they can wait before retaining you, and talk to many other attorneys in the meantime. How do you nudge potential clients closer to the hole, without pushing them right past it?

Richard Jacobs explains in today’s episode.

Learn how Speakeasy Authority Marketing and Jacobs & Whitehall can help:

Call (888) 225-8594, and visit https://www.speakeasymarketinginc.com/ or https://www.jacobsandwhitehall.com/.

Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)