When the shutdown happened, Boswell Law Firm had one aspect well under control: because they are in a hurricane zone, Duana Boswell-Loechel had already made sure all their work was in digital format. The at-home transition was easier than many from this standpoint, but they faced another challenge: low morale and less efficiency resulting from no in-person meetings and discussions became an issue.
Listen in to hear how Boswell-Loechel and her firm were able to pull out of that dip and shore up the weak points in their practice. Ultimately, she was able to use the pandemic shutdown to look at their weaknesses, bulk up, and address those issues and become much stronger.
In this podcast, she discusses how clear expectations with employees and other steps made a difference. She also discusses her first Zoom trial and how the courts in Harris County have handled the protocols as well as her successes with video conferencing with clients. She shares one particularly successful move that involves Facebook live and finally offers key advice about clear goals and communicating them to employees, telling them how their work directly serves those goals. Listen in for some of her best practices.
Podcast: Play in new window | Download
About Richard Jacobs
My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
- Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
- Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
- Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
- DUI / DWI
- Family Law
- Criminal Defense
- Bankruptcy
- Auto Accidents
- Social Security Disability
- Slip & Falls (Premises Liability)
- Real Estate
- Estate Planning / Probate
- Wage and Hour Claims
- Expungements / Post Conviction Relief
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com
- Lawyer's Guide To (Virtual) Initial Consults And E-Signed Retainers
- 12 Powerful Principles of Prosperous Law Firms
- Secrets of Attorney Marketing Law School Dares Not Teach - 1st, 2nd Edition and 3rd Edition
- "But I Only Had 2 Beers!": Truth Talk from over 25 DUI Lawyers
- Ultimate Guide to Local Business Marketing (Ultimate Series) (co-author)
- The Attorney Authority Reboot: (How, in 6 months, Attorney Geller added $74k in new clients, and boosted his AVVO rating to 10.0, using one simple strategy)
Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:
- PILMMA (Personal Injury Lawyers Marketing & Management Association)
- Las Vegas DUI Summit – Private event for DUI attorneys
- New York Boutique Lawyers Association
- Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
- National Association of Criminal Defense Lawyers (NACDL)