Few attorneys need to be convinced that referrals are the best type of lead, and there really can’t be too many of them.
Referrals aren’t interested in price shopping for attorneys and testing your knowledge; they’re interested in getting top-notch representation by someone who has been personally recommended to them. And they’re willing to pay the right price for it. These clients are also far more likely to be cooperative and well-behaved, which will make your life that much simpler.
Again, no need to convince you of this. You just want to know how to generate a steady flow of referrals. Not one or two good ones here and there, but regular leads for good clients who already know they want to hire you.
How do you do it? First, you build a referral network–but not just any referral network. Expand your idea of who can act as a great referral partner for you. Think beyond past clients to financial advisors, bail bondsmen, pain doctors, auto body repair shops, and others who encounter countless affluent clients who could end up in your office.
Once you’ve established a diverse, solid base of referrers, you need to know how to stay on their radar, so you don’t slip off their minds and further away from your ideal client. And then you need to know how to use tools of referral to your advantage.
In this episode, Richard Jacobs tells you all you need to know about creating a steady flow of the best leads, without delay. Tune in for the details, and call (888) 225-8594.
Learn more at https://www.speakeasymarketinginc.com/, and as always, feel free to email us at support@speakeasymarketinginc.com.
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About Richard Jacobs
My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
- Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
- Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
- Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
- DUI / DWI
- Family Law
- Criminal Defense
- Bankruptcy
- Auto Accidents
- Social Security Disability
- Slip & Falls (Premises Liability)
- Real Estate
- Estate Planning / Probate
- Wage and Hour Claims
- Expungements / Post Conviction Relief
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com
- Lawyer's Guide To (Virtual) Initial Consults And E-Signed Retainers
- 12 Powerful Principles of Prosperous Law Firms
- Secrets of Attorney Marketing Law School Dares Not Teach - 1st, 2nd Edition and 3rd Edition
- "But I Only Had 2 Beers!": Truth Talk from over 25 DUI Lawyers
- Ultimate Guide to Local Business Marketing (Ultimate Series) (co-author)
- The Attorney Authority Reboot: (How, in 6 months, Attorney Geller added $74k in new clients, and boosted his AVVO rating to 10.0, using one simple strategy)
Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:
- PILMMA (Personal Injury Lawyers Marketing & Management Association)
- Las Vegas DUI Summit – Private event for DUI attorneys
- New York Boutique Lawyers Association
- Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
- National Association of Criminal Defense Lawyers (NACDL)