Few attorneys need to be convinced that referrals are the best type of lead, and there really can’t be too many of them.
Referrals aren’t interested in price shopping for attorneys and testing your knowledge; they’re interested in getting top-notch representation by someone who has been personally recommended to them. And they’re willing to pay the right price for it. These clients are also far more likely to be cooperative and well-behaved, which will make your life that much simpler.
Again, no need to convince you of this. You just want to know how to generate a steady flow of referrals. Not one or two good ones here and there, but regular leads for good clients who already know they want to hire you.
How do you do it? First, you build a referral network–but not just any referral network. Expand your idea of who can act as a great referral partner for you. Think beyond past clients to financial advisors, bail bondsmen, pain doctors, auto body repair shops, and others who encounter countless affluent clients who could end up in your office.
Once you’ve established a diverse, solid base of referrers, you need to know how to stay on their radar, so you don’t slip off their minds and further away from your ideal client. And then you need to know how to use tools of referral to your advantage.
In this episode, Richard Jacobs tells you all you need to know about creating a steady flow of the best leads, without delay. Tune in for the details, and call (888) 225-8594.
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