EPISODE 381 – Empowered with Gina Zapanta: Unveiling the Secret Sauce of Legal Success and Marketing

EPISODE 381 – Empowered with Gina Zapanta: Unveiling the Secret Sauce of Legal Success and Marketing

What’s your law firm’s “secret sauce”—the perfect combination of ingredients that time and again persuade clients to trust you, buy into what you have to offer, and ultimately retain you as their lawyer?

If you aren’t sure, or realize you have no secret sauce at all, this episode is for you.

After graduating from Loyola School of Law and passing the bar exam, Gina Zapanta knew she wanted to use her degree in a unique way. A longstanding fascination with industry growth in general motivated her to start a business right out of law school, assisting doctors who treated injured workers with legal claims.

In 2020, she co-founded Z.A. Lawyers with her husband Mike Alder, where she continues to use her marketing skills and expertise to help attorneys thrive.

Press play and learn:

  • The inextricable link between mindset, lifestyle, and marketing successfully as a business
  • The indispensable value of social media as a marketing tool (and why you do not need to
    reinvent the wheel!)
  • Characteristics and qualities that make clients and customers gravitate toward particular businesses and business owners

Tune in for more insights and get in touch via Instagram (@GinaZapanta_ or @Mike.Alder), by emailing Gina at Gina@ZALawyers.com, or by searching “Empowered with Gina” across all platforms.

Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)