Episode 274 – Secrets of Attorney Marketing – Richard Jacobs of Speakeasy Authority Marketing – Achieving Primary Goals and Reducing Anxiety About Secondary and Tertiary Goal Setbacks

In this informative podcast, Richard Jacobs, the president and founder of Speakeasy Authority Marketing, continues his discussion series on marketing, as he delivers powerful information that can help attorneys bring in not only more clients, but the higher quality clients every attorney wants to serve.

Richard Jacobs is a well-known authority in the marketing world. His company, Speakeasy Authority Marketing, regularly assists hundreds of attorneys as they seek to maximize profits. Jacobs discusses a personal experience, a car accident, that ultimately led to the discovery that he had thyroid cancer. Going through his treatment, he made a promise to himself to find less stress in the daily anxieties we all face, because, he thought, if he could get through cancer treatment, everything else should pale in comparison. But as life settled in, he found that eventually, he moved back into old patterns, of getting upset about the small stuff. By trying to make his way back to the positive energy, he discovered that there were great parallels between his personal experience and what happens in the business world.

Jacobs explains that if we think about our business, our law firm, in a way in which we focus on achieving a primary goal and not getting upset about the lesser goals if we do not have success up and down on all fronts, that we will be making a positive step toward fulfillment and an overall sense of accomplishment. Jacobs explains that we all need to make that promise to ourselves, to take advantage of the ‘now’ and enjoy the daily moments and successes, staying positive. If we are aware of how we feel each day and stay in the moment, we can have a higher purpose and clarity as we achieve daily, weekly, and long term goals.

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