In this new podcast from Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., Jacobs gives us an early glimpse into a new technology that he believes could be a game changer in marketing—video chat.
Jacobs is a marketing expert who knows how to get results. Jacobs’ company, Speakeasy Marketing, Inc., has been the major foundation on which hundreds of attorneys have grown their businesses and increased their profitability.
Jacobs discusses the various ways attorneys can get connected with clients via their websites, such as live text, email, and of course phone. But Jacobs hints that he will soon be talking with a video chat expert and delivering her insight to Speakeasy clients; and as Jacobs states, video chat could be a major tool.
Jacobs outlines how video chat could be integrated into your regular marketing methods, by targeting areas of interest which potential clients can select and then get connected directly to the expert in your firm who handles those matters, or to their administrative liaison. Alternatively, you could designate an office iPhone and an office android phone for video chat and make those numbers readily available to clients via your website. Jacobs also discusses other apps and technologies that could assist with your new marketing efforts.
Jacobs continues his discussion, and gives his thoughts on the merits of video over just audio. Seeing and connecting with a potential new client may help you make a personal connection with them, and get them to ‘see’ you as the attorney they want to work with. Images are powerful, especially in human communication. We connect through being with each other, and while video isn’t as good as in person, it might be better in some situations than just basic audio, or texting. Find a way to integrate video chat into your office and you might discover a new avenue to increasing profits.
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