Episode 289 – Should You Put “Chalk Talks” on Your Practice’s Website?

Richard Jacobs, the president and founder of Speakeasy Authority Marketing, provides valuable information that will help you get more marketing value out of your existing marketing budget.

In this competitive marketplace, and especially now during this global pandemic, it’s critical to get the most value you can for every dollar you spend. Jacobs’ methods not only maximize the value of your current marketing efforts but can help you break through to ‘next level’ marketing to accomplish higher goals and reach better clients.

Jacobs discusses ‘Chalk Talks’ and Speakeasy Authority Marketing’s Virtual Close System. Chalk Talks are white board presentations that attorneys can deliver virtually (Zoom, Join.me, etc.) for their clients and potential clients. And attorneys who have begun to use the system are happy with the results they are getting. Psychologically, the Chalk Talk can potentially produce better results because when you put an attorney in front of a white board… there is an association with teachers and chalk boards, and people listen to teachers. The idea of it being a sales pitch is further removed from the client’s mind, with them now focused on learning what is being presented. Chalk Talks can put you in a position of authority and get clients to listen, to pay attention to you.

Jacobs emphasizes that it is important to present to your clients and potential clients in a manner that shows you have the knowledge, you’re a teacher, not a salesperson. Jacobs explains some of the important topics and kinds of information you can deliver in a Chalk Talk, from case evaluations to future planning. From diagramming the scene of a traffic stop for a DUI client, to diagramming a family tree, with marriages and beneficiaries, for an estate planning client, etc., to diagramming for personal injury cases, and all other practice areas, there are many aspects of any client’s case that you can touch on in a Chalk Talk.

Case evaluation, Jacobs states, will be critical for attorneys going forward, especially in the time of coronavirus. Screenshots, video snippets, etc. from case evaluations you have done can be great marketing tools for your website, of course after you edit out any confidential client information. Jacobs explains the many ways you can push this information out to clients and potential clients. This is the future of closing, and the future is now.

Contact Richard and his team at Speakeasy and get started today on taking your firm’s business to the next level. Increase profits; get your message out there! Speakeasy Authority Marketing can show you how; contact them at https://www.speakeasymarketinginc.com/.

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