“It’s a tremendous opportunity for change, and for innovation,” says Attorney Freya Allen Shoffner, of Shoffner & Associates. It’s no secret that COVID-19 hasn’t necessarily treated small businesses well, but that doesn’t mean that many small business owners haven’t taken control of the situation and used it to their advantage. This is one thing that Attorney Shoffner has helped small businesses accomplish during these unprecedented and trying times.
She shares insights, experiences, and advice on today’s podcast. Over the course of her 20-year career, her focus and mission has remained the same: take care of small businesses, whether they have annual sales of $100 million, or just $75,000. This mission has become more necessary and relevant than ever before.
What is the good news? What is the best thing you’ve heard today? What can you do tomorrow that would be good? These are the types of questions Shoffner encourages her clients to ask, because these are the ones that ultimately drive business and progress. She shares specific examples of how her small business clients have used COVID-19 to their advantage and actually ended up with more business after the shutdowns—even those in industries that have been impacted most severely.
Tune in, and learn more by searching for Freya Allen Shoffner online and following her on social media at @shoffnerassociates, and on Instagram, Facebook, and LinkedIn.
Also feel free to call (617) 369-0111 any time, day or night.
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About Richard Jacobs
My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
- Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
- Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
- Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
- DUI / DWI
- Family Law
- Criminal Defense
- Bankruptcy
- Auto Accidents
- Social Security Disability
- Slip & Falls (Premises Liability)
- Real Estate
- Estate Planning / Probate
- Wage and Hour Claims
- Expungements / Post Conviction Relief
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com
- Lawyer's Guide To (Virtual) Initial Consults And E-Signed Retainers
- 12 Powerful Principles of Prosperous Law Firms
- Secrets of Attorney Marketing Law School Dares Not Teach - 1st, 2nd Edition and 3rd Edition
- "But I Only Had 2 Beers!": Truth Talk from over 25 DUI Lawyers
- Ultimate Guide to Local Business Marketing (Ultimate Series) (co-author)
- The Attorney Authority Reboot: (How, in 6 months, Attorney Geller added $74k in new clients, and boosted his AVVO rating to 10.0, using one simple strategy)
Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:
- PILMMA (Personal Injury Lawyers Marketing & Management Association)
- Las Vegas DUI Summit – Private event for DUI attorneys
- New York Boutique Lawyers Association
- Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
- National Association of Criminal Defense Lawyers (NACDL)