Episode 277 – The 80/20, Finding Time to Create and Innovate – Secrets of Attorney Marketing with Richard Jacobs

Episode 277 – The 80/20, Finding Time to Create and Innovate – Secrets of Attorney Marketing with Richard Jacobs

In this informative podcast, Ron Sheetz interviews Richard Jacobs, serial entrepreneur, inventor, and the president/founder of Speakeasy Authority Marketing Jacobs explains how to carve out important time to create and ensure success.

Jacobs discusses the importance of freeing up your time, in order to fully realize all your ideas and implement your vision. This, as Jacobs bluntly states, requires that you systematize your business. While this task can be boring and arduous, it simply must be done, and once it’s done it will allow you to free up crucially important time to do more, to succeed more. To be a true visionary, and successful entrepreneur, you absolutely must systematize and reduce your workload, which will lead to more free time and allow you to maximize your potential and innovate.

Jacobs goes on to state that once you step outside the daily functioning of your business, and get it running efficiently, you can attain an outside perspective that will allow you to find ways to tune it, tweak it, innovate it, and make it not only more efficient but more profitable. Jacobs provides interesting and valuable examples of how he has done precisely this with several of his businesses, from a successful attorney marketing firm, to an ingenious sleep/bed/pillow company, to a thriving podcast venue that draws more and more listeners daily.

The successful entrepreneur talks in detail about the importance of letting things go, in order to just start. You have to let go of imperfections and just create. Once you establish a presence, a business, etc. you can then refine. Jacobs talks about the importance of utilizing the 80/20 principle and using every tactic you can to simplify and release your time, time to take action and create. Jacobs explains how to understand and build systems, and provides a few reading recommendations that people can use to help them on their journey.

Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)