“In times like these, you need to communicate with people in as visceral a way as possible,” says Jacobs, acknowledging also that in times like these, it’s particularly difficult to do that. If in-person meetings haven’t completely stopped where you practice, they’ve at least been limited. There’s no doubt that this could negatively impact your practice and the relationships you have with new and existing clients. Jacobs explains what you can do to counteract the effects of COVID-19 and diminished social interactions.
The answer is pretty simple: use text messages to your advantage. This means using them to send short messages, videos, appointment reminders, GIFs, and audio clips. It might sound time-consuming, but it doesn’t have to be. These days, most answering services can easily incorporate text messaging, and texts can also be sent from laptops or desktop computers.
Text is one of the best and fastest ways to stand out among the other attorneys and really grab someone’s attention.
Tune in for a short, compelling podcast where Richard Jacobs tells you all you need to know about communicating during the time of COVID-19.
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