Episode 257 – The Art of Attorney Marketing – Comparing Martial Arts To Marketing, And Preparing For The Journey That Can Lead To More Success For Your Practice

Richard Jacobs is an experienced marketing expert who has a passion for helping businesses reach their full potential. Specializing in attorney marketing, Jacobs has many years in his field working with solo practitioners and small attorney firms. As a seasoned pro in getting the message out and helping attorneys attract more, and higher quality, clients, Jacobs is extremely knowledgeable in all the areas that attorneys must master to achieve this goal. He has helped over 180 attorneys author their own specialty practice area book and thus become, as he refers to it, the ‘implied expert’ in their specific area of practice. His track record for success is verifiable in the numbers and results, and he has assisted hundreds of attorneys, many who have seen a jump from two potential clients calling in a month to four calls per day. Overall, Jacobs and his team have promoted over 507 attorneys nationwide. Jacobs delivers valuable insight into the journey an attorney can embark upon to improve their business.

Jacobs provides an analysis of attorney marketing by way of comparison to the martial arts. As a first-degree black sash of tai chi, or as it is more formerly known, t’ai chi ch’üan, the Chinese martial art practiced for both its defense training and its health benefits, Jacobs has defined the nexus between tai chi and marketing. As Jacobs states, a title, whether it be black sash or one bestowed upon attorneys by way of law school degrees, is not the end all be all, and that it takes many years to master any endeavor. Attorney specialization is well defined by the industry and some attorneys have the equivalent of a black belt in some areas of the law but are unable to offer services in a score of other areas. Jacobs explains the process of mastering an area of service and he underscores the importance of setting attainable goals with marketing services. Success comes by moving forward with your marketing plan at a measured pace, acknowledging that results come steadily, but perhaps slower than we may want in our ‘results immediate’ business culture. It takes time and a solid plan to bring business marketing to its zenith such that great results and solid success are actionable and regular.

While it would be nice to simply be a great attorney and effortlessly bring in quality clients to capitalize on a successful law practice, the sobering fact is that it takes work and planning. There is no magic wand. But, if you don’t have a significant online presence, social media, great SEO, exceptional positive reviews, and a seriously powerful website, you’re going to lose opportunities to the young, ambitious, web-savvy attorneys who do, attorneys who may not have even a third of your experience!

Jacobs discusses the importance of evaluating your marketing plan, tracking results, looking for signs of which efforts are performing, and which marketing is pulling in the quality clients, the ones who can pay your fees and who value your abilities. It’s important to attract clients, yes, but it’s even more important to attract the right kind of clients. Call Richard Jacobs, attorney marketing specialist at (888) 225-8594.

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