There is a hidden truth in your reviews; all you have to do is read between the lines. And it’s one that can generate a tremendous amount of revenue, referrals, and reviews, all while boosting your authority in your legal niche.
Richard Jacobs explains that the first step in uncovering this truth is generating a whole lot of reviews, in not a whole lot of time. Part 1 of this podcast was dedicated to showing you how, and how Speakeasy Marketing, Inc. and Jacobs & Whitehall can help.
The next step? It’s pretty simple: review your reviews, and look for trends. Do you tend to attract clients of a certain ethnicity? A certain age range? Maybe income level, or location? Regardless of your legal niche, your reviews are sure to tell you something about your practice and the types of clients you attract.
Once you’ve equipped yourself with this knowledge, it comes down to marketing wisely. This means narrowing down the media your target clientele consume on a regular basis, and advertising there.
Chances are you’ll find that you don’t need to advertise in the major publications, where every other attorney advertises. And as a result, you’ll also find that you can spend just a fraction of the amount you’re currently spending on advertising, while at the same time generating more quality leads—leads that will follow through and actually hire you, increase the profitability of your practice, and ultimately strengthen your authority.
Ready to get started?
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