Episode 331 – The Importance of Reviews Part 2

There is a hidden truth in your reviews; all you have to do is read between the lines. And it’s one that can generate a tremendous amount of revenue, referrals, and reviews, all while boosting your authority in your legal niche.

Richard Jacobs explains that the first step in uncovering this truth is generating a whole lot of reviews, in not a whole lot of time. Part 1 of this podcast was dedicated to showing you how, and how Speakeasy Marketing, Inc. and Jacobs & Whitehall can help.

The next step? It’s pretty simple: review your reviews, and look for trends. Do you tend to attract clients of a certain ethnicity? A certain age range? Maybe income level, or location? Regardless of your legal niche, your reviews are sure to tell you something about your practice and the types of clients you attract.

Once you’ve equipped yourself with this knowledge, it comes down to marketing wisely. This means narrowing down the media your target clientele consume on a regular basis, and advertising there.

Chances are you’ll find that you don’t need to advertise in the major publications, where every other attorney advertises. And as a result, you’ll also find that you can spend just a fraction of the amount you’re currently spending on advertising, while at the same time generating more quality leads—leads that will follow through and actually hire you, increase the profitability of your practice, and ultimately strengthen your authority.

Ready to get started?

For the boost you need, call (888) 225-8594, or visit https://www.speakeasymarketinginc.com/ and https://www.jacobsandwhitehall.com/.

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About Richard Jacobs

My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 11 years.

I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

• Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
• Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
• Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:

• DUI / DWI
• Family Law
• Criminal Defense
• Bankruptcy
• Auto Accidents
• Social Security Disability
• Slip & Falls (Premises Liability)
• Real Estate
• Estate Planning / Probate
• Wage and Hour Claims
• Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Email me my video website review

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

• Lawyer's Guide To (Virtual) Initial Consults And E-Signed Retainers
• 12 Powerful Principles of Prosperous Law Firms
• Secrets of Attorney Marketing Law School Dares Not Teach - 1st, 2nd Edition and 3rd Edition
• "But I Only Had 2 Beers!": Truth Talk from over 25 DUI Lawyers
• Ultimate Guide to Local Business Marketing (Ultimate Series) (co-author)
• The Attorney Authority Reboot: (How, in 6 months, Attorney Geller added $74k in new clients, and boosted his AVVO rating to 10.0, using one simple strategy)

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

• PILMMA (Personal Injury Lawyers Marketing & Management Association)
• Las Vegas DUI Summit – Private event for DUI attorneys
• New York Boutique Lawyers Association
• Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
• National Association of Criminal Defense Lawyers (NACDL)