In today’s episode, Richard Jacobs shares insight on how to not only grab people’s attention but hold it long enough to draw them into your world. It’s not often considered as such, but storytelling is actually a very powerful marketing tool, especially during these restrictive times.
Jacobs cites a recent email he received from Attorney Amos Tyndall as an example of how a single piece of writing—even if it’s relatively short—was able to engage him and create a sense that he already knew the author, though they’ve never even met.
Telling a story rather than discussing your credentials and accomplishments will humanize you and give potential clients a sense of who you are; this is invaluable in the field of attorney marketing.
My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 11 years.
I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
DUI / DWI
Family Law
Criminal Defense
Bankruptcy
Auto Accidents
Social Security Disability
Slip & Falls (Premises Liability)
Real Estate
Estate Planning / Probate
Wage and Hour Claims
Expungements / Post Conviction Relief
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com