In today’s episode, Richard Jacobs shares insight on how to not only grab people’s attention but hold it long enough to draw them into your world. It’s not often considered as such, but storytelling is actually a very powerful marketing tool, especially during these restrictive times.
Jacobs cites a recent email he received from Attorney Amos Tyndall as an example of how a single piece of writing—even if it’s relatively short—was able to engage him and create a sense that he already knew the author, though they’ve never even met.
Telling a story rather than discussing your credentials and accomplishments will humanize you and give potential clients a sense of who you are; this is invaluable in the field of attorney marketing.
If you’d like help finding the storyteller in you, call Speakeasy Marketing at (888) 225-8594 or visit https://www.speakeasymarketinginc.com/.
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