Call Richard Jacobs, Attorney Marketing Specialist (888) 225-8594
In today’s episode, Richard Jacobs shares insight on how to not only grab people’s attention but hold it long enough to draw them into your world. It’s not often considered as such, but storytelling is actually a very powerful marketing tool, especially during these restrictive times.
Jacobs cites a recent email he received from Attorney Amos Tyndall as an example of how a single piece of writing—even if it’s relatively short—was able to engage him and create a sense that he already knew the author, though they’ve never even met.
Telling a story rather than discussing your credentials and accomplishments will humanize you and give potential clients a sense of who you are; this is invaluable in the field of attorney marketing.
If you’d like help finding the storyteller in you, call Speakeasy Marketing at (888) 225-8594 or visit https://www.speakeasymarketinginc.com/.
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Download Amos Tyndall Email
My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 10 years.
I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 5 books published on Amazon, Kindle and Audible.com
Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:
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