Episode 322 – Your Declaration of Authority

Episode 322 – Your Declaration of Authority

What does your ideal client avatar look like? Figuring that out might take a little bit of work on your end, but I bet you can say without hesitation that it’s someone who is willing and able to follow your advice, and affluent enough to pay you what you’re worth. These are the types of clients that every attorney wants, but that few know how to get, or even dare try.

It doesn’t have to be complicated. In fact, you already have everything you need in order to reach your ideal clients with one clear message: “I’m the best-suited attorney to handle your specific case.” That “specific case” might involve an issue at the intersection of immigration and criminal defense, a death penalty case, a college student accused of sexual assault, LGBTQ legal protections, international trusts….the list goes on and on.

Wherever your expertise lies, you only need to identify it, grab hold of it, and wield it to your advantage—not just in attracting more clients, but in attracting the right types of clients before your competitors do.

How to begin? With a 30-minute strategy session with Speakeasy Authority Marketing We’ll help you flesh out what sets you apart as a specialist in your area, and what you have to offer your ideal client that other attorneys don’t. From there, it’ll only take an hour or two more of your time for us to get the ball rolling on your Speak-a-BookTM—every word of which will send the right message to the right clients.

Make this year the best one your practice has ever had. Call (888) 225-8594 or visit https://www.speakeasymarketinginc.com/.

Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)