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Episode 334 – You Need to Read This–Fueling the First Five Words

The above title does it literally…It uses five words to convey one simple message: you have something to say (or sell) that the audience needs to read (or buy). Fueling the first five words of anything you write or say with something powerful and attention-grabbing is critical to getting your audience to continue consuming what …

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Episode 333 – A Deep Analysis of Your Lead Sources is Critical

Do you feel like your lead sources aren’t any good? Do you feel like you’re paying too much? Well, then you need to dig a little deeper and push the feelings aside. Focus on quantitative data instead. Which practice areas or sub-areas are your leads coming from? In each of those areas, what is your …

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Episode 332 – Meet Your Potential Clients Where They Are: Lessons From the Golf Course

The odds of making a hole in one are 12,500 to 1. Would you bet on those odds when it comes to the success of your practice? When marketing for new clients, relying on one marketing source and hoping that’s all you’ll need is like taking these chances…which means you’re not likely to succeed. In …

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Episode 331 – The Importance of Reviews Part 2

There is a hidden truth in your reviews; all you have to do is read between the lines. And it’s one that can generate a tremendous amount of revenue, referrals, and reviews, all while boosting your authority in your legal niche. Richard Jacobs explains that the first step in uncovering this truth is generating a …

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Episode 330 – “OK Google, Optimize My Website for the Era of Voice Search”

Welcome to the era of voice search. It’s not just for young people, but people of all ages. And it’s not just for one or two markets or industries, but nearly all of them—including the legal profession. If you don’t want to lag behind other attorneys, then you need to make sure your website meets …

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Episode 329 – The Extreme Importance of Reviews Part 1

There is an unfortunate yet inescapable truth that far too many attorneys try to hide from: the occasional bad review will happen. Most of the attorneys who’ve come to accept this problem have chosen a “solution” that’s misguided, and actually worsens the impact of the problem itself. Richard Jacobs tells you how to build an armor of …

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Episode 328 – Referral Network

Few attorneys need to be convinced that referrals are the best type of lead, and there really can’t be too many of them. Referrals aren’t interested in price shopping for attorneys and testing your knowledge; they’re interested in getting top-notch representation by someone who has been personally recommended to them. And they’re willing to pay …

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Episode 327 – Getting On Podcasts

Once you land your first guest appearance on a reputable podcast, you’ll be well on your way to landing more and more appearances. And with each appearance, your authority will grow, increasing your chances of landing a spot on one of the big podcasts—one that hundreds of thousands of people tune into on a regular …

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Episode 326 – How to Get Featured on Third-Party Media

If you showcase your authority wisely, then you will never find yourself chasing the media, because you’ll be their go-to expert. Their go-to expert when they need information about your legal niche, when they need to add credibility to their story, when they want to write a story that makes them stand out. The key? …

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Episode 325 – Attorneys who have “satellite” sites

You’ve created a book, or better yet, a series of books. That’s great, but why stop there? Why not extract every last bit of value from your books? Why not repurpose them into satellite websites that enhance your reputation as an authority in your niche, and pull affluent clients into your practice? It’s a low-cost, …

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