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Episode 13 [Speak-A-Book] FAQs About Attorney Speak-A-Book Authorship

This is in regards to the issue and concerns in attorneys’ minds related to our speak-a-book process. The speak-s-book process is designed to make you talk about your practice area like you speak routine wise when consulting with clients. It’s okay to make notes but not too lengthy that you might sound scripted or robotic. …

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Episode 12 [Speak-A-Book] The 80:20 Rule
Good Enough and 80% Done Vs. 100% Perfect
and Undone

The perfection doesn’t always work when it to comes getting business for your law firm. It is okay to be not perfect and show some flaws when you’re talking about marketing and promoting the business. Good enough is good enough. Don’t let yourself be held by the urge of being perfect or you’d end up …

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Episode 11: [Attorney SEO] 500 Links for $500 Vs. 5 Quality, Relevant Links. What’s Better?

Have you been offered 500 or a thousand links to your law firm website by some random SEO company? Sounds fascinating, right? Let me make it clear that those bunches of links are going to contribute nothing towards the ranking of your website; they are literally garbage if they are not relevant. In comparison to …

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Episode 10: [Attorney SEO] The Best Keywords to Rank Your Law Firm Website on 1st Page of Google

Lots of attorneys ask, “What are the best keywords for my market?” Let’s clear this myth – Keywords do not matter for yours market. Attorneys are not in the branded market like McDonald’s or Toco Bell. People tend to search on themes of their legal matter for instance, they don’t search for “Los Angeles DUI …

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Episode 9: [Attorney SEO] Track Your Marketing Results Accurately – For Attorneys

Attorneys spent lots of money on their marketing campaigns like web marketing, SEO, Direct mail, TV ads, radio ads, billboards, and many other platforms. Sometimes they get results, sometimes they don’t. It’s like a bet and you just wait what happens after your move. Shouldn’t be THIS way. You must track your marketing results and …

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Episode 8: [Attorney SEO] 7 Important Questions To Ask BEFORE Hiring Any SEO or Web Company – For Attorneys

Knowledge is power – the power to discern who will be a good vendor that will make you money, vs. who is showing red flags about performing and helping you grow your law practice. Ask these 7 questions of any SEO company, Website Developer, pay per click company, direct mail, or other advertising and you’ll …

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Episode 7: [Attorney SEO] Attorney Marketing Sales Funnel: Diagnosis and Rectification

An attorney’s sales funnel is a series of steps that your cold, totally unknown potential clients go through until they become your clients at the end of the funnel. There are three steps; and it is very important to diagnose where you lose the prospect clients and try to rectify the problem in order to …

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Episode 6: [Attorney SEO] For Attorneys: What is a Sales Funnel?

An attorney’s sales funnel is a series of steps that your cold, totally unknown potential clients go through until they become your clients at the end of the funnel. There are several problems that you face to during this process. Richard Jacobs comprehensively addresses all the problems and suggests what you can do to deal …

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Episode 5: [Attorney SEO] Why You Shouldn’t Sign Long Term SEO of Web Development Contracts

It really is not a good idea to sign a one year, two year or maybe 3 year contract with any SEO or web Development Company because if those companies do not produce results with you, there is not point you should carry on working with them, and waste your money. If you are not …

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Episode 4: [Attorney SEO] A Radically Different, ‘Makes Sense’ Approach for Attorney SEO

SEO for law firm websites is pretty basic at SpeakEasyMarketing; primary focus is on the content; the articles and blog posts on your website and other is getting quality and relevant back links to your website. There is content on every other attorney website, which is kind of monotonous and boring all the time. Our …

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