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Episode 44 [General] Chase Bank’s 100 Year Marketing Mistake – What It Means For Lawyers

Richard Jacobs talks about the importance of past experience with the present situation to solve most of the cases with ease. He has narrated a story about Chase Bank and related it to the formula to excel for attorneys. Sharing the experiences with other attorneys is the key, it is called ‘master minding’ through which …

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Episode 43 [Attorney SEO] WEBINAR – Sending Newsletters To Stimulate Referrals From Your Past Clients

Hello, this is Richard Jacobs from Speakeasy Authority Marketing. Today, I’m going to talk to you about the ins and outs of sending a newsletter, a monthly newsletter to past clients. The whole goal of doing this is to stimulate referrals from your past clients and I’m sure you’ll tell me, as most attorneys have …

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Episode 42 [Attorney SEO] WEBINAR – The Importance Of Back Links Pointing To Your Website And How To Get Them?

Hello, this is Richard Jacobs from Speakeasy Authority Marketing. Today, I’m going to talk to you about the importance of back links pointing to your website and how to get them, how to get good quality ones. Now, this is a tough topic because Google is always fighting spam and there are always people out …

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Episode 41 [Attorney SEO] WEBINAR – How To Best Create The Content For Your Law Firm Website?

Hello, this is Richard Jacobs from Speakeasy Authority Marketing and I am going to talk to you about content, how do you get content for your site and how much is enough and where should the content come from and what’s the leverage way to do it that doesn’t eat up all your time, that’s …

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Episode 40 [General] Build Assets & Think Long Term to Build Your Law Practice

When we talk about lawyers and how they run their practice, a lot of questions come into our minds that how to make the practice successful and what can be done to contribute towards building trust and reputation of the law firms. This depends on many factors like building good relationships with the clients, with …

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Episode 39 [General] Amateur to Expert – Why This Cycle Is So Beneficial, Even For Lawyers

I have given my expert opinion about the cycle from Amateur to Expert and have tried to make it inspirational for new attorneys. I have explained in detail, with the help of examples, how you keep trying to do something beside failure and ultimately succeed and become expert at it. It is then intelligently related …

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Episode 38 [General] A Unique Way For Attorneys To Overcome Price Resistance From Potential Clients

Richard Jacobs, attorney marketing specialist talks about how to negotiate with a potential client on pricing and presents a neat way for lawyers to change their retainer pricing structure. It is explained with the help of examples of how you can convince the client to pay you what you deserve. Presenting a clear picture of …

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Episode 37 [General] The 2 Deadliest Diseases Known to Attorneys: Professionalism and Perfectionism

The 2 Deadliest Diseases Known to Lawyers: Professionalism and Perfectionism. Take, for instance, this video (and all my videos for that matter). Are they: Professional? Perfect? Most attorneys would probably say no, because: I’m not wearing a shirt and tie The audio may not be synced to the video I’m not in the office, but …

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Episode 36 [Attorney SEO] SEO for Lawyers in Different Practice Areas (DUI, Bankruptcy, Auto Accidents…)

SEO for attorneys in different practice areas such as DUI, bankruptcy, divorce, auto accidents and even criminal defense; does each practice area require different SEO tactics or strategies? Find out if your law firm needs a different SEO strategy than the one you’re currently using because your practice areas are varied or different.  

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Episode 35 [Attorney SEO] How Long Does SEO Take for Law Firms (Attorneys / Lawyers) Before it’s Profitable?

Seo for attorneys and lawyers and their law firms isn’t an overnight process. It can take 6 months to 1 year to build a solid foundation and to attract enough Google visitors to get solid, retainable clients. SEO for attorneys is not something you can do for 1 month or even 3 months then quit …

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