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Episode 327 – Getting On Podcasts

Once you land your first guest appearance on a reputable podcast, you’ll be well on your way to landing more and more appearances. And with each appearance, your authority will grow, increasing your chances of landing a spot on one of the big podcasts—one that hundreds of thousands of people tune into on a regular …

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Episode 326 – How to Get Featured on Third-Party Media

If you showcase your authority wisely, then you will never find yourself chasing the media, because you’ll be their go-to expert. Their go-to expert when they need information about your legal niche, when they need to add credibility to their story, when they want to write a story that makes them stand out. The key? …

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Episode 325 – Attorneys who have “satellite” sites

You’ve created a book, or better yet, a series of books. That’s great, but why stop there? Why not extract every last bit of value from your books? Why not repurpose them into satellite websites that enhance your reputation as an authority in your niche, and pull affluent clients into your practice? It’s a low-cost, …

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Episode 324 – How to OWN your legal niche

You’ve defined your authority, and you’ve asserted it in your first book; now what? Step 3 of 7 in building your authority snowball, which is to do one more 90-minute interview, and get two more books out of it. With a suite of three books, you’ll have an established book “series”—something that will set you …

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Episode 323 – The Most Powerful Marketing Medium for Attorneys (Based on Results of 800+ Clients)

When told they should “write a book to get more clients,” most attorneys don’t listen; they think it’ll take too long, require too much effort, and not even be effective. …And if they were to go the typical route of authoring a book, they might be right, but not if they use the Speak-a-BookTM method. …

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Episode 322 -Your Declaration of Authority

What does your ideal client avatar look like? Figuring that out might take a little bit of work on your end, but I bet you can say without hesitation that it’s someone who is willing and able to follow your advice, and affluent enough to pay you what you’re worth. These are the types of …

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Episode 321 – A Major Google Update Is Just Around the Corner

A major Google update called Core Web Vitals is set to be fully rolled out by May of 2021. There are four main elements of this update, each of which aims to provide users with fast, easy-to-navigate websites and an overall positive experience. That’s what you want for your clients too, of course, but how …

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Episode 320 – Growing Your Practice with the Ghosts of Clients Past, Present, and Future

How can you examine the ghosts of your clients, whether past, present, or future? First, examine the current economic and social climate, and consider how it’s affecting your practice area. For instance, when it comes to family law, a lot of alimony and child support agreements are being modified as a result of economic uncertainty; …

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Episode 319 – Google Screened Ads: A Deal With the Devil?

A new ad format called Google Screened has been in the works for some time now, but is it worth it? What are the pros and cons? What are you really getting with this service, and perhaps more importantly, what are you risking? A Google Screened ad is pretty basic: it’ll contain the number of …

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Episode 318 – The Forecast in Family Law: More from the Authoritas Newsletter

As court processes are being constrained or precluded altogether due to the coronavirus situation, alternative forms of dispute resolution are on the rise—perhaps like never before. What does this mean for your practice? What does it mean for how you should be advising your clients as they navigate the field of family law? The landscape …

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