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Episode 51 [General] How To Get Clients In A Specific City Using A Second Address

Find out how website’s address affects Google searches and how Google does ‘ specific match making’ with the relevant search query. The important thing is to be specific in deciding website’s address and must not mislead Google. The option of second address on your website can work really well but again you need to be specific …

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Episode 52 [Attorney SEO] A Fresh Perspective On The First Page Of Google For Attorneys

‘Why ranking on Google’s first page does not guarantee success’. I have proved this idea by giving personal example of how it did not help me achieve success and how I was forgoing on so many other opportunities to excel. It is been explained in detail that getting on first page of Google for a …

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Episode 53 [General] Does A Marketing Budget For Law Firms Even Make Sense?

I have discussed in detail about the Advertising Budget Formula with the help of numerous examples and why keeping the track of your budget and not forgetting about it is important for attorneys. In fact, you must keep a track of your budget instead of just going on with the same plan on the basis …

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Episode 54 [General] How To Multiply Yourself To Reach More Clients?

Want to know how to multiply yourself to reach more and more clients? At SpeakEasy Marketing we write one email and send it to hundreds of different attorneys over time, this is what we call multiplying yourself. It is important to know about different ways of multiplying yourself and multiplying your client contact like making …

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Episode 55 [Attorney SEO] What Does Hosting And A Domain Name Registrar Mean For Lawyers?

I have discussed a very important and technical point about domain name registrar and hosting and why it is important for attorneys. It is explained in detail about all the technicalities involved in getting your domain name and the host servers and how the whole process works towards your benefit. The most important thing to …

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Episode 56 [General] How Do People Decide Which Attorney Should They Hire?

In this audio, I have explained about how to make yourself more employable as an attorney. I have elaborated in detail how people search for attorneys and on what grounds they choose which attorney to consult. I have also discussed numerous ways in which attorneys can advertise themselves and make themselves more noticeable and therefore, …

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Episode 57 [General] False Promises Attorney Marketing Companies Make

Today, I will be talking about the “traps and zaps” that majority of the attorney marketing companies are offering to lawyers. These companies make false promises (that they can never ever fulfill) and mislead the lawyers into making a wrong decision. They would blame your marketing company for not handling your online presence effectively and …

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Episode 58 [General] How To Figure Out If Your Site Has Been Penalized By Google?

There are different tools to know if your site has been penalized by Google or not. The first tool is “Site Command” in Google which will show you how many pages Google sees in its index, if the command returns no result that means Google can’t see your website. Another way is to Google your …

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Episode 59 [Attorney SEO] How Many Practice Areas Should Fit Into One Website?

You can put as many practice areas on your website as you want. It doesn’t matter because Google will only show the content the searcher queried for, but in article pages, you should have different pages for different practice areas because Google is able to algorithmically detect keywords of a website and takes the searcher …

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Episode 60 [Attorney SEO] Webinar Part 1: How Great Attorneys Get One Or More New Clients Per Week?

Wondering how you can grow your law practice? How to create the best content that Google has ever seen? How you can reach more & more potential clients? How competing attorneys getting more clients than you? Sit back and listen to the “Top Seven Ways To Get A Steady Stream Of Paying Clients From Online …

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