Free Download

Forget "Free Consultations"...
This Works Far Better.

Discover why the tried and true "Free Initial Consult" Won't Get You Clients in 2022

Request your complimentary copy of: "Forget Free Consultations... This Works Far Better"

Click Here
Episode 301 – Planning for Power with Richard’s New Book

In this podcast, Richard reads a selection from his new book, 12 Powerful Principles of Prosperous Law Practices, and tells you how to get a complimentary copy. The book brings together years of wisdom and experience that make for a prosperous law firm in lockstep with the challenges 2020 has unleashed. He reads Principal 12, …

Read More
Episode 300 – Lessons in Law Advertising from the Battle of Thermopylae

In 480 BC, a monstrous army of Persians tried to invade Greece, which could defend itself only with a fraction of the Persian army. Despite this, Sparta won. How? And why does it matter? In this episode, Richard Jacobs explains how the Battle of Thermopylae can be compared to the current state of advertising in …

Read More
A Look at How COVID-19 is Changing the Legal Landscape

During these extremely uncertain times, businesses are under a tremendous amount of stress. Some have remained closed entirely, some are only offering curbside pick-ups, and others have strict mask mandates. Most business owners desperately want and need some form of insurance to protect them from liability so that they can once again open their doors. …

Read More
Episode 299 – There’s No Telling Like Storytelling

In today’s episode, Richard Jacobs shares insight on how to not only grab people’s attention but hold it long enough to draw them into your world. It’s not often considered as such, but storytelling is actually a very powerful marketing tool, especially during these restrictive times. Jacobs cites a recent email he received from Attorney …

Read More
Episode 298 – How to Build a Barrier Against Bad Reviews

Bad reviews are inevitable—there’s no way around them. But this doesn’t mean they have to negatively impact you or your firm’s reputation, and it certainly doesn’t mean that you should avoid asking for reviews for fear you’ll receive a negative one. The more positive reviews you have, the less those occasional bad reviews will have an impact …

Read More
Episode 297 – A Method to Preempt Price Objections

The bane of every attorney’s business: the price objection! In this podcast, Richard shows you how you can use human psychology and the goldilocks principal to forgo these objections from your clients. He uses an accompanying set of pictures and video to illustrate his points. Richard tells you how to tailor an explanation of billing …

Read More
Episode 296 – Pivoting Your Law Practice in a Downturn

Richard explains how sometimes when forces hit, you have to pivot and change how you run your practice. He mentions that while in some states there are expungements or concealments, other states make it easier to post personal information online in different media forms that your client doesn’t want available. You can offer as a …

Read More
Episode 295 – Insights From Using Virtual Closing System

Whether or not you’re using Speakeasy Authority Marketing’s Virtual Closing System, the insight provided by Richard Jacobs on today’s podcast can help you obtain more clients, and ensure that they’re comfortable while you’re at it. Video conferences seem to be the latest new trend—maybe not by choice, but by necessity amid the ongoing coronavirus pandemic. …

Read More
Episode 294 – New Practice Area or Service During Corona Virus

Businesses are having a hard time understanding how they can legally function these days with the coronavirus. That’s where your skill as an attorney comes in, no matter your practice area: you can help! It’s very challenging for businesses to know what they can or can’t do and they have no clear voice telling them. …

Read More
Episode 293 – Why You Should NOT Use A Screenshare to Close Potentials

In this podcast, Richard shares advice about how to close a deal with clients in a dynamic and much more client-friendly way. He also shares some feedback on our new and popular Virtual Closing System. He’s done several mock case evaluations and noticed how much more effective it is to have a virtual meeting standing …

Read More
Accessibility Close Menu
× Accessibility Menu CTRL+U