When potential clients in your metro and practice area search for an attorney online, this 5-step method ensures that your firm is the one they find first.
Why?
Because we know a secret:
Most marketing and SEO companies will tell you that if you want to attract new business from the Internet, you need to show on the first page of Google for certain “commercial” keywords.
Keywords like:
st louis divorce attorney
And it’s true.
Except, there’s just one small problem: In most metro and practice areas, there are dozens, sometimes several dozen, attorneys and law firms competing for these same keywords.
Here is what the marketing and SEO companies will not tell you:
When John Smith suddenly learns that his wife wants to divorce him, chances are he does not immediately search for a divorce attorney. Instead, Mr. Smith will lay awake all night stressing about his future and searching Google for answers to his most pressing questions.
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He’ll enter keywords like:
wife wants divorce will i keep house missouri
Can you guess how many divorce attorneys in St. Louis rank for this keyword?
Not many.
If Mr. Smith is lucky, he’ll find a law firm with content on their website that answers his question in way that is straightforward and friendly. And who do you think he’s going to call in a day or two once he has made up his mind that he needs to hire an attorney?
This is how a select few law firms – those who are in the know – show up first in Google, days and sometimes weeks before their competitors come into the picture.
If you want your law firm to be the firm potentials find first, forget about “commercial” keywords; you need to rank for as many “content” keywords as you can.
And our unique and proprietary method is the most powerful way to do that.