Ask 100 “experts”, and they’ll say print newsletters went the way of the dodo.
They’ll say that people don’t read print newsletters anymore. And they’ll swear up and down that people only want to read newsletters online.
Sounds reasonable. After all, it is 2018 it’s obvious that digital is where everything’s headed.
The only problem is: its complete nonsense.
People LOVE to read print newsletters.
It’s just that not many people send print newsletters (or snail mail of any kind) anymore. Why? Mostly because they erroneously believe that online newsletters save them money on printing and mailing. Not true.
In reality, they’re often losing more money than they “save.”
How? Through lost sales.
Make no mistake: Print newsletters have always been – and still are – highly profitable. In fact, they’re one of the most potent sales generators today.
Plus, since physical newsletters aren’t online, they’re virtually invisible to competitors. Meaning, they won’t be able to steal your strategy – or your potential clients.
Any solo attorney or small law firm who complains about not getting enough quality clients, but fails to send out a monthly print newsletter to past clients, viable potentials, and referral partners is, quite frankly, stepping over dollars to pick up pennies.
Because sending out a print newsletter is one of the simplest, fastest, easiest, and most reliable strategies for generating new business like clockwork.
This may sound like I’m pulling a pile of nonsense out of my shorts, but I assure you it’s a fact. Many of my client’s use print newsletters successfully every month to bring in as many high-quality clients as they can handle.
Would you like to know how they do it?
I show you how to create and send out print newsletters in my Secrets of Attorney Marketing book, and I’m happy to send you a copy on the house. Just head over here:
>> Request a *complimentary* copy of my new Secrets of Attorney Marketing book (2nd edition)
My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com
Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:
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