Get More Clients with an Attorney Bio Page that Grabs Prospects' Attention

Warren Buffett is, unquestionably, the world’s greatest investor.

A lot of folks come close, but Buffet is in a league of his own. What’s the secret of his success? He knows how to tell the difference between businesses that have protected, long-range earning power – and business that may seem to be making money right now, but are ultimately just sitting ducks for price-slashing competitors.

So, then, what protects a business’s long-range earning power? Something that Buffett calls a “moat” – a specific advantage that lets a business charge higher prices or fees than its competitors. Can law firms have a “moat,” too?

No doubt about it. In fact, if Warren Buffer was an attorney, you can be sure his firm would have a vast moat around it to stave off price-slashing competitors.

What is the most effective moat for attorneys? Authority.

Even though more and more juniors are flooding the market – driving prices down – there will always be a cadre of attorneys who can command higher fees. They also are protected from the onslaught of competitors.

Why? Because they’ve deliberately positioned themselves as an authority in their metro/practice area, for a particular type of client. That means potentials perceive them as the best, and often only, choice.

Fortunately, building a moat around your practice with this kind of authority positioning is a straightforward process. Done correctly, you’ll not only outcompete price-slashing juniors, but you’ll also protect your long-range earning power in a hyper-competitive market.

My latest book, Attorney Authority Reboot, explains how to do it.

If you don’t have a copy, I’m happy to send you one on the house – just click below and tell me where to ship it and it’s yours:

>> The Attorney Authority Reboot: “A Deceptively Simple Strategy For Landing More Cases And Raising Fees”

About Richard Jacobs

My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
  • Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)
Accessibility Close Menu
× Accessibility Menu CTRL+U