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Does Your Website Comply with Google's Mobile- Friendly 2021 Standard? (study reveals "no" or "not sure" means you're missing out on 52% of ALL traffic)

I was speaking at the DUI Defense Lawyers Association Winter Seminar on Saturday, in Scottsdale, Arizona. (A nice crowd of criminal defense and DUI attorneys from various states were in attendance.)

One of the things I shared was my “3-Rings” rule.

It goes like this:

When your phone rings, and it’s a potential client who’s calling you, the first three rings are on the house. BUT — if someone doesn’t pick it up by the end of the third one, each additional ring costs your firm $1,000.


There are two reasons:

(1) Potentials are impatient. (We all know that.)

(2) And while they’re sitting in front of their computer, telephone in hand, calling you, there are three or four other browser tabs open. Each one is a competitor’s website, and each one has a phone number displayed in big bold letters at the top right corner of the screen.

Do you know what that means?

If you don’t pick up quickly and help this guy, he’s going to hang up and call the next law firm in line until someone picks up and helps him.


Potentials don’t call law firms to tell you how great their day is going.

They’re calling you because they can’t sleep and, figuratively speaking, they’re being eaten alive by anxiety. They’re calling you because they want you to reassure them — albeit it at a cost (i.e. your retainer fee).

In other words:

They’re desperate.

Desperate people don’t hang around after the forth ring.

Hence my “3-Rings” rule.

There’s something else too:

It’s not enough to answer the phone quickly. You need to understand exactly what the potential is craving and give it to them quickly. (If you don’t, they’ll still call the next law firm in line out of frustration.)

Do you want a hint?

It’s NOT an appointment — though you still need to make an appointment, otherwise you can’t get them to retain you and pay up.

It’s reassurance.

And how can you give a prospect reassurance, over the telephone, so that they can put their anxiety to rest (as much as is possible), and not call the next three or four law firms on their list, and go to bed instead?

That (and more) is something I explain in my Secrets of Attorney Marketing book. It’s a short read. I’m a slow reader, and it takes me less than two hours to go through it cover to cover.

Don’t be deceived though: The only reason it’s that short is because I’ve laid out all the information you need to dramatically increase your firm’s revenue in a way that’s concise and fluff-free.

You can buy this book on Amazon.

But I don’t recommend that.

Instead, click the link below and request a copy from my website. We’ll mail a copy to your office — 100% on the house.

(And no salesman will call either.)

Request a copy of my Secrets of Attorney Marketing book here:

About Richard Jacobs

My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 11 years.

I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
  • Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)