'No-Cost' Website Changes You Can Make Today To Entice More Potential Clients To Call

2018 – right now it’s both the best of times and worst of times for attorneys. It’s the worst of times, because the legal industry isn’t growing. In fact, the legal industry’s rate of growth over the last ten years has been the same as inflation. Yet, law schools keep pumping more and more freshly-minted junior attorneys into the market.

I remember reading an industry report that said every legal job has at least two junior attorneys fighting for it.

What’s worse, artificial intelligence is set to replace a lot of legal jobs soon – especially within large firms.

What does all this mean?

It means there are a lot of young, hungry, and ambitious attorneys who are desperate for work – and they’ll literally work for free to steal your clients and eat your lunch. The legal profession has become a hyper-competitive market.

So, then why would I also say it’s the “best of times”?

Because most attorneys – including the ones that are doing well – are in denial about this. They’re still treating the legal profession like it’s the 90s. But that old mindset makes them VULNERABLE to competitors who understand how the landscape has changed, and have their marketing dialled in accordingly.

Stated another way:

Even though the legal profession has become a hyper-competitive market, most attorneys do not have their marketing up to speed. This creates rich pickings for attorneys who know how to market well. For them, it’s the best of times.

Does that mean you need to become a professional marketer? Not at all.

The world needs your legal brains far more than it needs another marketer. However, applying a modern marketing mind-set to your client outreach activities can do wonders for your firm.

It can also help you build a moat around your practice to stave off the desperate low-ballers who are after your lunch.

For a solid introduction to the kind of marketing mind-set I’m talking about, I suggest reading my Secrets of Attorney Marketing book.

I’ll share tips on how to hone your marketing messaging so you can enjoy more of the best of times.

Click link below, I’ll send complimentary copy to you:

>> Request a *complimentary* copy of my new Secrets of Attorney Marketing book (2nd edition)

About Richard Jacobs

My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
  • Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)
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