I’ve worked with hundreds of attorneys for almost six years now. In this time, I’ve come to realize that there are three different types:
Type #1 — The Entrepreneur Attorney:
He enjoys practicing law, but he’s really in this to build a business and make money. As such, he invests in honing his own marketing chops, and likes to take care of his firm’s marketing himself. He primarily identifies as a businessman, whose product happens to be legal services.
He wants his firm’s marketing to be ruthlessly profitable.
Type #2 — The Socialite Attorney:
He enjoys practicing law too, but if he’s completely honest with himself, what really sets him on fire is the status and prestige of the profession. He strives to be an icon in his community — a face and a name.
He wants his firm’s marketing to enhance his status.
Type #3 — The Lawyer Attorney:
He’d literally practice law all day if he could. What sets him on fire is the thought of putting together an excellent case and executing his strategy like a sage. He resents the chase, and wishes he didn’t have to go out and prostitute himself for clients — but he knows it’s a necessary part of the profession these days.
He wants his firm’s marketing to deliver qualified clients.
Now, there’s nothing wrong with the first two types. But here at Speakeasy Marketing, we primarily help Lawyer Attorneys.
We’re happy to take care of the “dirty work” of winning new business for your firm, so you can spend your time where it’s most valuable: building, fighting, and winning cases and representing your clients in court.
After all, a man needs to keep his nose where it belongs.
I’m a professional marketer. I win clients.
You’re a professional lawyer. You win cases.
The world runs more efficiently like this.
If you want to discover the exact strategies I use to help solo attorneys and small law firms increase revenues and get more clients — not to implement these strategies yourself, but rather to see how they work — then you might want to take a look through my latest book.
Click the link below, and I’ll send a copy to your office on the house.
Secrets of Attorney Marketing Law School Dares Not Teach:
(This is 100% complimentary. No salesman will call.)
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