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Why Do Some Potential Clients Stop Answering, and Suddenly "Go Ghost"?

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At this point, just about everyone and their dog is trying to rank their website at the top of the “traditional” Google search results page.

But that’s getting increasingly more difficult.

Because right now, a virtually unlimited number of so-called “experts” are out there making wild claims about how they can help you rank at the top.

Most of it is nonsense.

Why?

For starters, almost all the techniques known for boosting your ranking are in the public domain now. Practically every firm is using them – so they’re not much of an advantage anymore. (We’re currently using AI to reverse-engineer Google’s results algorithm, so we can learn about advantages that aren’t in the public domain yet. More on that soon.)

Also, everyone wants to get to the top of the first page of Google – especially for the most popular keywords – so competition is brutal right now.

But instead of this being a problem, it actually represents a massive opportunity for you.

SEO companies are still NOT talking about Google Maps, and most of your competitors probably don’t realize that Google Maps listings appear at the top of the results pages for the most popular legal keywords.

Plus, the firms that dominate Google Maps currently are NOT yet entrenched. That means it’s possible to knock them off the top spot, right now, and it’s a lot easier than knocking someone off the top of the “organic,” i.e., “traditional” search results.

But it gets even better:

Google Maps displays better, richer, and more compelling information to searchers.

That means – with all other things being equal, a potential is more likely to click on a firm which shows in the Google Maps listings than a firm that shows in the organic listings below. There’s just more info available to hook them – like gold stars, number of reviews, and more.

My point is, right now is the best time to entrench your firm on Google Maps for your metro/practice area.

If you want to do that, we can analyze your site for you at no cost to you. We’ll determine your Google Maps “dominance score” and then tell you what you need to do to get your firm’s score off the charts and force your competitors to fight a massive uphill battle to take your Google Maps position from you.

To claim your Google Maps competitive analysis, just click the link below and schedule a complimentary strategy session.

You can set your actual appointment for next week, or the following, but you’ll need to book your session by this Sunday to claim your dominance score analysis and action plan.

Here’s the link:

>> Give us 15 minutes – and we’ll show you what you need to do differently to bring more clients into your law firm

About Richard Jacobs

My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
  • Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)
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