Right now, a unique window of opportunity exists for Attorneys to dominate the Google search results in their metro/practice area.
Because – as you might know – when a potential searches Google for an attorney, before Google shows them the “organic” results, it shows a listing of law firms in Google Maps. And here’s the thing: these Google Maps results are not only shown at the top of the page, but they also contain more information.
For most people, how Google decides which firms to show in these Google Maps listings is a completely mystery. However, as I’ve mentioned over the last few days, we’ve spent the last few months carefully reverse-engineering how Google decides which websites to feature.
We looked at the small minority of law firms who dominate Google Maps in their city, and we discovered something interesting:
Most of their websites share common characteristics. By giving each of these characteristics a numerical score – based on how much importance Google appears to give it – we’ve figured out how to calculate a Google Maps “Dominance Score” for any law firm.
Firms that are doing ranking really high on Google have a Dominance Score of 120 or above.
What does this mean?
It means they get first dibs on the most popular keywords.
So, if you want your firm to show at the top of the Google Maps search results listings, then you need to have a score of at least 120 too.
As I mentioned yesterday, we’re offering a complimentary Google Maps Competitive Analysis as part of any strategy session booked before this Sunday at midnight. (The actual strategy session can be next week or the week after – they don’t actually need to take place this week, if you’re unavailable.)
We’ll use these same techniques to analyze your firm’s website and calculate its Google Maps “dominance score.” That way, you can see the gap your firm has to cover before you can dominate Google Maps in your metro/practice area.
This is a brand-new service, and it’s far too valuable to give away for too long. Given its immense competitive value for any firm that uses it, we’re going to charge several hundred dollars for this service soon – and it will be worth every penny.
But for this first week only, you can have your site analyzed without spending a thin dime. Just book a strategy session before Sunday by clicking below:
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