When Does A “Bad” Client Lead Become A DEAD Lead?

If you missed it, here’s the “Cliff’s Notes” version:

We’ve resurrected “dead” leads for some private clients, and we’d like to test some new, next-level techniques to see if we can get even better results. So – we’re looking for 15 solo attorneys or small firms who will let us test these new tools and processes on their “dead” leads.

You pay nothing up front – since we’re running this trial to earn our first case studies.

After we opened the doors to the offer yesterday, we got a great question back from a solo attorney:

“We write off bad leads almost weekly. It’s just part of the game, in my book. Some potentials are good quality; other leads aren’t. If you can reactivate some of these dead leads we write off, that’s great. Tell me more. What I want to know is: when does a bad lead become a dead lead that can’t be resurrected?”

Good question.

A “bad” lead can become a “dead” lead within seven days.

After that, chances are they’ve already retained another attorney. However, if a lead is still just a day or two old, there’s more than a fair chance we can get them back in your office for a consultation.

So the sooner you get the “dead” leads to us, the faster we can help you.

As part of the test group, you’ll have exclusive access to my team. So if you can’t reach a potential, or they don’t want to play ball, send the lead to us. We’ll use our best new tools and methods to attempt to turn any bad lead you send us into a good lead – and know that we gave it our best shot.

If we can’t turn them back into a good lead, then you lose nothing because that’s a lead that you would have already discarded.

Remember, this email went out to everyone, and our team can only help 15 attorneys or small firms. So reply to this email quickly if you’re interested in learning more about how the process works and how it can bring “dead” leads back in the door.

>> Request a *complimentary* copy of my new Secrets of Attorney Marketing book (2nd edition)

About Richard Jacobs

My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 11 years.

I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

• Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
• Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
• Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:

• DUI / DWI
• Family Law
• Criminal Defense
• Bankruptcy
• Auto Accidents
• Social Security Disability
• Slip & Falls (Premises Liability)
• Real Estate
• Estate Planning / Probate
• Wage and Hour Claims
• Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Email me my video website review

Richard is the author of 5 books published on Amazon, Kindle and Audible.com

• 12 Powerful Principles of Prosperous Law Firms
• Secrets of Attorney Marketing Law School Dares Not Teach - 1st, 2nd Edition and 3rd Edition
• "But I Only Had 2 Beers!": Truth Talk from over 25 DUI Lawyers
• Ultimate Guide to Local Business Marketing (Ultimate Series) (co-author)
• The Attorney Authority Reboot: (How, in 6 months, Attorney Geller added $74k in new clients, and boosted his AVVO rating to 10.0, using one simple strategy)

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

• PILMMA (Personal Injury Lawyers Marketing & Management Association)
• Las Vegas DUI Summit – Private event for DUI attorneys
• New York Boutique Lawyers Association
• Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
• National Association of Criminal Defense Lawyers (NACDL)