A Misconception About Law Firms’ Websites
A misconception that a lot of attorneys have about their website: That its job is to convert clicks into phone calls or enquiries. I call this the “Funnel Fallacy”. (Strictly speaking, it’s not a fallacy …
David Olney: The Innovator Behind Speakeasy’s Business Development
Have you ever wondered who is behind the scenes at Speakeasy Authority Marketing, helping your firm reach success? Our Content Team sat down with Speakeasy’s Business Development Speciali...
David Olney: Bringing Decentralized Organizations Together, One Step At A Time
Have you ever wondered who is behind the scenes at Speakeasy Authority Marketing, helping your firm reach success? In this article, Speakeasy’s Business Development Specialist, David Olne...
How To Make Your Website Show Up For Higher-Value “Seeker” Clients
Most attorneys attract “price-shopper” clients from Google. People who just want to hire “an attorney” — and would rather save a few hundred dollars on their legal...
Is Your Practice Vulnerable To “Google Lawyers”?
“Google Lawyers”. These are the people who spend about an hour reading up about their case, and now believe that they no longer need to hire you — or worse, that they can lect...
“Triggered — every “legal buyer journey” starts with this event”
They say the journey of a thousand miles starts with a single step. In a similar way, the “legal buyer journey” — that is, every would-be client relationship you ever had — it...
The 2 Main Kinds Of Legal Client
There are two main types of legal client. Neither of them is necessarily “bad” nor “good”. There are many attorneys who are happily earning a living and thriving w...
Why “Normal” SEO Often Doesn’t Work For Attorneys
I’m going to share something critical with you. Something you’ll hear from few other professional marketers. It’s one of the reasons that “normal” SEO often ...
The 4 Types Of Google Keyword — And Why Only 2 Matter To Attorneys
I mentioned that there are four different kinds of Google keyword — and that only two of them matter to attorneys. A few folks replied and asked me to elaborate. So, here goes:+ The four ...
Frequently Asked Questions
Do you only work with DUI lawyers? Despite using examples involving attorneys who practice in the area of DUI law, we have helped our attorney clients create books on family law, personal...